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BSH Home Appliances Pvt. Ltd., a subsidiary of BSH Hausgeräte GmbH, has expanded its exclusive retail presence in India by opening 30 Bosch Brand Stores across 21 cities in a single day. The latest rollout takes the company’s Bosch Brand Store network from 104 to 134 outlets nationwide, marking the brand’s largest single day retail expansion in India.
The simultaneous store launches underline Bosch’s accelerated retail growth strategy and its focus on bringing experience led retail formats closer to consumers across the country. The expansion also comes amid strong retail momentum, with Bosch Brand Stores registering 60% year to date sales growth between January and July 2026.
The new stores have been opened across major markets such as Bengaluru, Delhi, Mumbai, Chennai, Hyderabad, Kolkata, Ahmedabad, Chandigarh, Coimbatore, Madurai and Varanasi. The expansion also covers emerging regional markets including Dindigul, Karimnagar, Jamshedpur, Kurnool, Thrissur, Trivandrum, Tirupur and Dehradun.
Through the expansion, Bosch is looking to strengthen its retail ecosystem, increase market access and bring its wider portfolio of home appliances within easier reach of consumers across different regions.
The brand has also broadened its India portfolio in 2026 across large home appliances, premium built in solutions and small domestic appliances. The range includes four door refrigerators, 9 to 12 kg washing machines, dishwashers, steam ovens, coffee machines, air fryers and food preparation appliances.
With products spanning freestanding and built in categories and different price points, Bosch is positioning itself to address the varied requirements of Indian households. Its ‘Bosch Home’ proposition brings these offerings together as an integrated home ecosystem, combining appliances, technology and expertise to create a more seamless and connected home experience.
The new Bosch Brand Stores are designed to bring this proposition to consumers through live product demonstrations, personalised consultations and expert guidance, allowing customers to explore the brand’s portfolio in an experience led retail environment.
Speaking on the occasion, Saif Khan, Managing Director and CEO, BSH Home Appliances India, said, “The future of premium home appliance retail will be defined by the experiences brands create, not just the stores they operate. Today’s consumers want to explore technologies, understand their real-life benefits and make informed decisions with confidence. Our Bosch Brand Stores are designed to deliver exactly that, bringing together German engineering, purposeful innovation and expert guidance through an immersive retail experience.”
The latest retail expansion reflects Bosch’s focus on building a strong partner ecosystem alongside growing its physical presence in India. The company said the opening of 30 Bosch Brand Stores in a single day brings together entrepreneurial partners aligned with its vision of redefining experiential retail in the country.
Each Bosch Brand Store is positioned as an extension of the brand, built around quality, trust and a consistent consumer experience. As India continues to emerge as a key growth market for Bosch globally, the company is focusing on creating a retail network that goes beyond footprint expansion by strengthening partnerships and raising the standards of premium retail.
The expansion also adds to Bosch’s extensive omnichannel retail ecosystem, which spans modern trade, traditional retail, e-commerce, quick commerce and exclusive brand stores. With more than 10,000 retail touchpoints across the country, the brand aims to give consumers greater flexibility in accessing its products through their preferred channels while delivering its proposition of German engineering, innovation and premium service.
