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BlueStone Jewellery and Lifestyle Ltd has strengthened its Kolkata presence with the launch of a flagship store on Park Street, marking the debut of its new concept store format. Located at Stephen Court, 18 Park Street, the 3,200 sq ft outlet features more than 2,000 unique designs.
The new format is aimed at consumers who view jewellery as a form of personal expression rather than something reserved for traditional occasions. Its minimalist interiors are designed to keep the focus on the jewellery.
The store features two key collections. Whispers of Motion showcases the dancing diamond technique, with diamonds and fancy-cut gemstones suspended in open, sculptural forms that move with the wearer. The second is a handcrafted antique jewellery range featuring Kundan settings and antique finishes, created through multiple stages of handwork. Both collections are designed and manufactured in-house.
The store also integrates BlueStone’s omnichannel model, enabling customers to shortlist designs online before visiting or explore a wider digital catalogue in-store.
“Jewellery in India is no longer reserved for weddings and festivals,” said Gaurav Singh Kushwaha, Founder, MD and CEO of BlueStone. “Park Street was the natural home for our flagship in the city.”
Since its NSE listing in August 2025, BlueStone has reported ₹2,441.2 crore in FY26 revenue from operations. As of March 31, 2026, the jewellery retailer had 340 stores across 134 cities in 28 States and Union Territories. Its shares closed at ₹806.05 on Tuesday, up 2.52%, valuing the company at around ₹12,314 crore, while its P/E ratio stood at 222.91.
