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Hotline: 1800 102 2007
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Precious Jewellery BlueStone

  • 500 - 1000 Sq.ft
    Area Req
  • INR 1 Cr - 2 Cr
    Investment Size
  • Less than 10
    Franchise Outlets
  • 2012
    Establishment Year
Business Details

About Us:

BlueStone is India's No. 1 online destination for designer jewellery backed by renowned investors like Ratan Tata, Accel Partners. With over 6000 designs made by only the best designers, today, we are a name to reckon with. Our customer base has grown 200% in five years time. To meet the growing demand, and expand our business, we are now opening stores in many cities across India.

Franchising details :

  • 5 year exclusive franchise agreement which can be extended on mutual agreement.  
  • Store fit-outs and branding to be done as per the company norms by the franchisee. 
  • Company will provide all POS material required for sale of the products.                          
  • Merchandise will be sold as per the guidelines of the company.                      
  • All local promotional schemes will be as per the company guidelines.           
  • Stock correction will be done by company on a periodic basis.                  
  • Store size 400-600 sq.ft. requiring an initial investment of 1.5 to 2 Crore.

The franchisee will be entitled to the following support from the company : 

- Marketing and brand advertising support in national/regional electronic and print media.

- Event based national and regional promotional schemes.

- Operational/Technical knowhow and support.

- Facility planning and architectural designing of the store.

- Product and retail skills training.

- Assistance in trend analysis and merchandise selection by our designers and merchandisers.

Investment Details

Commenced Operations

Operations Commenced On 2012

Franchising / Distribution Commenced On 2019

Franchise Details

Investment INR 1 Cr. - 2 Cr

Franchise/Brand Fee INR 500000

Expansion Locations

Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh


Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana


Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha


Gujarat, Rajasthan, Maharashtra, Goa


Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand

Union Territories

Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu

Franchise Details

Anticipated percentage return on investment 24 %

Likely pay back period of capital for a unit franchise 3-4 Years

Other investment requirements Inventory, Security Deposit of Premises, Interior

Property Details

Type of property required for this franchise opportunity Commercial

Floor area requirement 500 - 1000 Sq.ft

Preferred location of unit franchise outlet Malls

Training Details

Detailed operating manuals for franchisees Yes

Franchisee training location Mumbai

Is field assistance available for franchisee ? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Current IT systems will be included in the franchise Yes

Agreement & Term Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? 5-No Years

Is the term renewable? Yes

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