Aman Gupta Invests in FIG Living Founded by Former boAt Executive

FIG Living, a design-led home and lifestyle brand, has secured an investment from entrepreneur and investor Aman Gupta through his investment firm SailThru Ventures. The deal also marks a continuation of Gupta’s association with FIG founder Sushant Sharma, who previously worked with him at boAt.

Founded in 2025, FIG Living initially entered the market with a range of lighting products, including table lamps, portable lamps, pendant lights, wall lights and floor lamps. The company has since expanded its portfolio to include side tables, accent furniture and tabletop products as it works towards building a broader home and lifestyle offering.

The brand currently has an annual revenue run rate of around Rs 12 crore and serves more than 40,000 consumers. It is growing at around 20% quarter-on-quarter and is targeting an annual revenue run rate of Rs 18 crore following the upcoming festive season.

FIG Living designs its products in-house and has secured more than 36 design patents. Around 80% of its portfolio follows knock-down and DIY formats, enabling customers to assemble products at home while helping reduce transportation costs and logistical complexity.

Following the investment, the company plans to expand its distribution network, strengthen physical brand experiences and increase consumer touchpoints. It also intends to explore international design partnerships and collaborations.

FIG Living manufactures its products in India through an affiliated facility in Greater Noida. Going forward, the company plans to expand beyond lighting into additional home and lifestyle categories.