AK OK has strengthened its offline presence with the opening of its first in-mall store in Delhi-NCR and its debut outlet in Gurugram. Founded by designer Anamika Khanna, the new store is located on the Ground Floor of Ambience Mall, Gurugram.
The launch marks another step in the label’s retail expansion and strengthens its presence in North India. The store gives customers access to AK OK’s contemporary collections, which bring together Indian and global influences while reflecting individuality and self-expression.
The brand is known for combining traditional design references with modern silhouettes, creating fashion that aligns with evolving consumer preferences. The new store has been designed to reflect AK OK’s distinctive aesthetic while offering customers an immersive retail experience.
Arjun Gehlot, Director, Ambience Group said, “At Ambience Mall, our vision has always been to create destinations that evolve with the changing aspirations and lifestyles of our consumers. As retail continues to become more experiential and discovery-led, we remain focused on curating a differentiated mix of brands that brings greater depth, relevance and choice to the overall consumer experience. In keeping with this vision, we are pleased to welcome AK OK to Ambience Mall, Gurugram. Importantly, the brand’s design perspective and contemporary interpretation of Indian fashion complement our existing fashion mix while introducing our consumers to a compelling new designer proposition. For AK OK, our Gurugram destination offers an opportunity to engage with a discerning customer base and strengthen its presence in the Delhi-NCR market. We look forward to the association creating value for both AK OK and the changing fashion experience at Ambience Mall.”
The Gurugram store adds to AK OK’s growing physical retail network, making its collections more accessible to customers across Delhi-NCR. The expansion also reflects the brand’s focus on building stronger consumer connections through brick-and-mortar stores while extending its presence across key fashion markets in India.