76
/ 3
Min Read
The NBFC business of Aditya Birla Capital Limited (‘ABCL’), one of India's leading diversified financial services companies, today announced its entry into the Gold Loan business with the simultaneous launch of three dedicated Gold Loan branches in Delhi, RDC Ghaziabad and Palam. The launch marks an important addition to Aditya Birla Capital’s comprehensive portfolio of financial solutions and reinforces its commitment to providing customers with transparent, secure and convenient access to organised gold-backed credit.
According to a TransUnion CIBIL study, Delhi recorded 70% growth in gold loan originations in 2025, reflecting increasing consumer adoption of gold-backed credit. This trend reinforces Delhi's importance as a key market for ABCL's Gold Loan business and aligns with its plans to expand access to formal, secured credit through a trusted and transparent Gold Loan proposition.
Designed around trust and transparency, Aditya Birla Capital’s Gold Loan proposition combines a dedicated branch-led service model with the convenience of digital engagement. The offering provides transparent pricing, secure handling of pledged jewellery and a simplified borrowing journey for diverse customer segments across urban and semi-urban markets. The expansion forms part of the company’s broader plan to establish 200-300 dedicated Gold Loan branches across high-potential markets by March 2027.
Speaking on the launch, Rakesh Singh, Executive Director and Chief Executive OfficerNBFC, Aditya Birla Capital Limited said, “The launch of our Gold Loan business marks a significant step in our efforts to expand access to simple, secure and customer-first financial solutions. Delhi is a key market for us, with its vibrant economy and diverse customer base. Through our planned expansion across the city, we aim to provide customers with a transparent, convenient and omnichannel borrowing experience, backed by the trust associated with the Aditya Birla Group brand and our commitment to responsible lending. As we scale this business, we will stay focused on deepening customer relationships, expanding our reach and addressing their evolving financial needs through a seamless and reliable service experience.”
Aditya Birla Capital’s Gold Loan offering will cater to diverse customer segments across urban and semi-urban markets in Delhi, while further strengthening the company’s diversified portfolio of financial solutions. ABCL and its subsidiaries/JVs have a nationwide network of over 1,759 branches, and their consolidated lending book crossed Rs. 2.19 Lakh Crore as of June 30, 2026. The phased rollout of the Gold Loan business will expand access to trusted and convenient secured lending solutions across Delhi.
Aditya Birla Capital-NBFC business serves as a key growth engine and ranks among the top five, AAA rated diversified NBFCs in India. It offers a comprehensive suite of secured and unsecured lending solutions tailored for retail, SME, and corporates across four core verticals of personal and consumer loans, unsecured business loans, secured business loans, and corporate/mid-market loans. In FY26, the NBFC AUM grew 27% YoY to Rs. 1,59,916 Crore, with retail and SME comprising ~ 68% of AUM, while disbursements grew 25% to Rs. 84,204 Crore and profit before tax grew 20% to Rs. 4,023 Crore. The growth momentum continued in Q1 FY27 with AUM rising 28% YoY to Rs. 1,67,456 Crore, disbursements increasing 34% to Rs. 21,201 Crore, and profit before tax growing 32% to Rs. 1,222 Crore.
