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mr. blue, the technology-enabled, franchise-led laundry and dry-cleaning brand, has announced the opening of 12 new stores across Uttar Pradesh, Maharashtra, Manipur, Madhya Pradesh and Rajasthan, further expanding its presence across regional and emerging markets in India. Three stores are already operational in Ayodhya, Gorakhpur and Pune, while nine additional locations are scheduled to open over the coming weeks.
The latest expansion includes stores at Ranopali in Ayodhya, Mohaddipur in Gorakhpur, Mahalunge and Hinjewadi in Pune, Nambol, Mayang and Mongsangei in Manipur, Orai in Uttar Pradesh, Rajendra Marg in Dhar, Mansarover in Jaipur, Kuchaman in Rajasthan and Gaur City in Greater Noida.
The expansion reflects mr. blue's strategy of taking organised, standardised and technology-enabled garment care beyond established metropolitan markets and into a wider range of Indian cities and regional markets. The new locations also further strengthen the brand's presence in the North-East through its growing footprint in Manipur.
The company's expansion has been accompanied by continued business growth, with revenue growing by 30–40%, its store network growing by 20–25% and customer orders increasing by 30–40%. Franchise-led operations currently contribute approximately 50% of the company's business, highlighting the role of its franchise model in driving network expansion.
“Expansion is not simply about adding outlets; it is about building a model that can be replicated consistently across different markets. Our franchise partners bring local market understanding, while mr. blue provides the processes, technology, training and operational framework required to deliver a consistent customer experience. This expansion reflects our focus on taking organised garment care to more customers across India while building a scalable franchise ecosystem.”
— Aman Sawaran, Founder & CEO, mr. blue
Each new store operates under mr. blue's franchise model, combining standardised operating processes, technology-enabled operations, training and ongoing operational support. The model is designed to help franchise partners establish and operate professional laundry and dry-cleaning businesses while maintaining consistency in service delivery and customer experience.
With franchise-led operations contributing approximately 50% of the company's business, the model remains a key component of mr. blue's expansion strategy.
Following the latest expansion, mr. blue's network will reach 175+ stores across 50+ cities in India, subject to final confirmation of the operational and upcoming store count.
Customers at the new locations will have access to mr. blue's portfolio of professional garment-care services, including laundry by kg, dry cleaning, steam ironing, shoe cleaning and curtain cleaning, supported by pickup and doorstep delivery services across applicable markets.
The brand's technology-enabled operating model supports order management, customer communication and operational tracking, while standardised processes cover garment inspection, sorting, cleaning and treatment, finishing, quality checks, packaging and delivery.
The company's 30–40% growth in customer orders reflects increasing demand for professional garment-care services as consumers seek greater convenience and consistency in everyday services.
