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The NBFC business of Aditya Birla Capital Limited (‘ABCL’), one of India's leading diversified financial services companies, today announced its entry into the Gold Loan business with the launch of a dedicated branches in Shamshabad and in Abdullapurmet. The launches mark important additions to Aditya Birla Capital’s comprehensive portfolio of financial solutions and reinforces its commitment to providing customers with transparent, secure and convenient access to organised gold-backed credit.
Telangana is emerging as a high-potential market for organised gold lending. According to CRIF High Mark's How India Lends Report, the state's gold loan portfolio outstanding stood at ₹1.61 lakh crore as of March 2026, registering a 70.5% year-on-year growth. Its strong customer base and rising demand for formal secured credit offer considerable headroom for organised lenders. Given Shamshabad's proximity to Hyderabad, strong connectivity, presence of the Rajiv Gandhi International Airport, and growing industrial activity, the location represents a strategic market for Aditya Birla Capital’s initial rollout. With Abdullapurmet’s proximity to Hyderabad and its connectivity to key road corridors, the location represents an important market for ABCL’s initial rollout.
Designed around trust and transparency, Aditya Birla Capital’s Gold Loan proposition combines a dedicated branch-led service model with the convenience of digital engagement. The offering provides transparent pricing, secure handling of pledged jewellery and a simplified borrowing journey for diverse customer segments across urban and semi-urban markets. This expansion is part of the company’s broader plan to establish 200-300 dedicated Gold Loan branches across high-potential markets by March 2027.
Speaking on the launch, Rakesh Singh, Executive Director and Chief Executive Officer NBFC, Aditya Birla Capital Limited said, “The launch of our Gold Loan business is an important step in broadening access to simple and secure financing solutions for customers. Shamshabad and Abdullapurmet are promising locations, supported by strong connectivity, increasing economic activity and their proximity to Hyderabad, making key growth markets for our Gold Loan business. As we expand our presence, we aim to make Gold Loan more accessible through a transparent and seamless experience across physical and digital channels. Backed by the trust of the Aditya Birla Group and our focus on responsible lending, we look forward to serving customers in Shamshabad and in Abdullapurmet and supporting their financial needs through simple, reliable and convenient solutions.”
Aditya Birla Capital’s Gold Loan offering will cater to diverse customer segments across urban and semi-urban markets in Shamshabad and Abdullapurmet, while further strengthening the company’s diversified portfolio of financial solutions. ABCL and its subsidiaries/JVs have a nationwide network of over 1,759 branches, and their consolidated lending book crossed Rs. 2.19 Lakh Crore as of June 30, 2026. The phased rollout of the gold loan business will expand access to trusted and convenient secured lending solutions across Telangana.
Aditya Birla Capital-NBFC business serves as a key growth engine and ranks among the top five, AAA rated diversified NBFCs in India. It offers a comprehensive suite of secured and unsecured lending solutions tailored for retail, SME, and corporates across four core verticals of personal and consumer loans, unsecured business loans, secured business loans, and corporate/mid-market loans. In FY26, the NBFC AUM grew 27% YoY to Rs. 1,59,916 Crore, with retail and SME comprising ~ 68% of AUM, while disbursements grew 25% to Rs. 84,204 Crore and profit before tax grew 20% to Rs. 4,023 Crore. The growth momentum continued in Q1 FY27 with AUM rising 28% YoY to Rs. 1,67,456 Crore, disbursements increasing 34% to Rs. 21,201 Crore, and profit before tax growing 32% to Rs. 1,222 Crore.
