Wonderchef Sets Sights on Doubling Retail Footprint After Reaching 32-Store Milestone

Premium kitchenware brand Wonderchef has hit a key retail milestone, expanding its exclusive brand outlet (EBO) network to 32 stores nationwide with the reopening of two prominent locations in the Delhi NCR region. The refurbished outlets at DLF Mall of India, Noida, and Gaur City, Greater Noida, are part of an ambitious plan to double Wonderchef’s brick-and-mortar presence in FY 2025–26.

The relaunch event featured celebrity chef and Wonderchef brand ambassador Sanjeev Kapoor, who highlighted the importance of home cooking for a healthier lifestyle. “Cooking at home is the simplest way to take charge of your health,” Kapoor said. “With Wonderchef, our goal is to make that journey more enjoyable and effortless.”

The newly upgraded stores now offer interactive spaces, including live demonstration zones and improved product displays, allowing shoppers to experience Wonderchef’s latest innovations firsthand. The company also used the occasion to unveil its newest appliance—the Chai Magic automatic tea maker, designed specifically for Indian tastes. Capable of preparing everything from masala chai to Kashmiri kahwa, the device promises consistent results without the need for supervision.

Ravi Saxena, CEO of Wonderchef, said the relaunch is part of the brand’s broader retail strategy to meet rising consumer demand. “Our stores in Noida and Greater Noida are strategically located in high-traffic malls, giving us access to an urban customer base that values convenience and innovation in the kitchen,” Saxena noted. “We’ve not only enhanced the in-store experience but also introduced appliances that truly simplify modern cooking.”

Wonderchef’s expansion will focus on both metropolitan hubs and Tier II/III cities, as the brand aims to strengthen its physical retail presence alongside its digital channels. With the kitchen appliance market in India witnessing steady growth, the company is positioning itself to capture a larger share by blending experiential retail with product innovation tailored to Indian households.