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Clean beauty brand Tint Cosmetics has expanded its footprint with the launch of Tint Labs, India’s first custom beauty studio offering personalised, made-to-order makeup experiences. Located in Andheri, Mumbai, the studio debuts with customised lip gloss creation and is designed to evolve into a larger experimentation space spanning multiple beauty categories in the future.
Tint Labs marks a strategic move for the brand, shifting from traditional retail to an immersive, creator-led format where consumers actively participate in making their own makeup. Operating as an offline, appointment-only studio, Tint Labs blends technology, education, and creativity to deliver a highly personalised beauty experience.
At the heart of the Tint Labs journey is a guided workshop that begins with a personalised skin analysis to identify individual skin tone and undertone. Participants are then introduced to colour theory fundamentals, followed by expert-led shade matching. The experience culminates in the creation of a custom lip gloss, where guests can personalise both the shade and scent to suit their preferences. Adding a playful, self-expressive element, customers can also customise their gloss packaging with charms, turning the final product into a reflection of their personal style.
Founded on the idea that beauty should be inclusive and adaptable, Tint Cosmetics created Tint Labs to address a persistent challenge in the Indian beauty market—finding the right shade. Speaking on the launch, Arshia Kaur Vijan, Founder of Tint Cosmetics, said the concept was born out of years of hearing consumers ask which shade would truly suit them. She noted that Tint Labs removes this uncertainty by making shade discovery interactive, educational, and enjoyable, allowing customers to create rather than simply choose.
Staying aligned with Tint’s clean beauty philosophy, all products developed at Tint Labs are vegan, cruelty-free, FDA-approved, and formulated without compromising on performance or creativity. Each session lasts approximately 60 to 75 minutes, offering a hands-on, high-touch experience that goes beyond product purchase to build deeper understanding of skin and makeup compatibility.
By keeping Tint Labs offline and workshop-based, the brand aims to foster meaningful engagement and community-driven creativity. The studio is now open at SV Patel Nagar, Andheri West, Mumbai, with appointments available through Tint Labs’ official platform, inviting beauty enthusiasts to explore makeup beyond the shelf.
