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Recode Studios, one of India’s fastest-growing beauty brands, has strengthened its omnichannel retail footprint with the launch of seven premium retail kiosks across six big Indian cities. Set up in some of the busiest shopping hubs, this move feels like another real step in the brand’s overall plan to bring its beauty range closer to more people while also upgrading the whole in-store feel for customers.
The new kiosks are placed smartly at Omaxe Chowk, Chandni Chowk (Delhi); Pacific Mall, Subhash Nagar (Delhi); Pacific Mall, Dehradun (Uttarakhand); Avani Riverside Mall (Kolkata, West Bengal); Omaxe Mall (Greater Noida, Uttar Pradesh); Pacific Mall (Faridabad, Haryana); and Mohali Walk (Punjab).
Designed to offer customers an immersive kind of experience, these kiosks highlight Recode Studios’ broad selection of beauty and personal care essentials, so consumers can browse, try out, and buy with less friction. Beyond that, the expansion also boosts the brand’s offline visibility across high-traffic retail locations, while still matching its growing digital ecosystem.
The move sits within Recode Studios' long-term vision of building a sturdy omnichannel retail setup that blends together online and offline shopping in a smooth way. As it ramps up presence in premium malls across key urban pockets, the company is looking to raise brand visibility, intensify customer connection, support better product discovery, and build stronger consumer touch points that feel more direct.
On the expansion, Dheeraj Bansal, Chairman & Managing Director of Recode Studios, said, "The successful launch of seven premium retail kiosks across six major Indian cities has become a notable milestone in Recode’s retail expansion journey. These kiosks are positioned in a deliberate manner as they strengthen our tangible footprint in high-traffic shopping hubs. At the same time, they bring the Recode name a bit closer to a broader audience. As shopping habits keep drifting toward an omnichannel style of buying, growing our offline network remains one of our key strategic priorities."
This kiosk format lets us create a premium brand footprint with better operational efficiency, while also boosting accessibility, customer engagement, and product visibility. It also works with our existing digital and retail ecosystem, so consumers can easily experience our growing lineup of beauty and personal care products. Going forward, we will keep spotting appealing retail opportunities in key markets as we remain focused on building something scalable and sustainable, which should back our revenue growth target of 50% in FY27.
