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PNG Jewellers has expanded its retail network with the opening of a new store in Varanasi, taking its total store count to 76, including four outlets in Uttar Pradesh.
The launch saw a strong customer response, underscoring the brand’s rising popularity in the region.
The new store showcases a wide range of gold, diamond, and bridal jewellery, with collections designed to suit regional tastes. These include the brand’s signature lines such as Saptam, Katha, Pratha, Eiina, and Polmi, catering to weddings, festive occasions, and everyday wear.
Renowned for its spiritual heritage and cultural significance, Varanasi represents a key market for jewellery consumption, where purchases are deeply rooted in traditions, festivals, and beliefs associated with prosperity. PNG Jewellers aims to tailor its offerings to these cultural nuances while strengthening its connection with local consumers.
To celebrate the launch, the company rolled out limited-period inaugural offers, including flat 50 percent off on gold jewellery making charges and a full waiver on diamond jewellery making charges. These offers attracted strong customer interest, positioning the store as a preferred destination for both bridal and everyday jewellery purchases.
Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “The launch of our Varanasi store is an important step in our journey of expanding across culturally rich markets in India. Varanasi holds deep traditional significance, and we are delighted to bring our legacy of trust and craftsmanship to this city. The overwhelming response from customers reaffirms our belief in the region’s potential and strengthens our commitment to serving them with excellence.”
Madhuri Dixit added, “It is truly special to be part of PNG Jewellers’ expansion into a city as culturally vibrant as Varanasi. The brand’s legacy of trust and beautiful craftsmanship resonates strongly with customers, and it is wonderful to see such an enthusiastic response at the launch. I wish the team continued success as they reach new milestones across the country.”
Further strengthening its growth trajectory, PNG Jewellers continues to build on its nearly two century old legacy, with a strong focus on design excellence, purity, and customer trust as it expands into new markets.
