maspar Unveils Revamped Flagship Store at DLF Mall of India

Home furnishings brand maspar has reopened its flagship store at DLF Mall of India with a refreshed layout and upgraded retail format designed to improve the in store shopping experience.

The renovated outlet features curated inspiration zones presenting complete room concepts across categories including bedding bath curtains upholstery and accessories. The store also offers personalised home styling assistance that provides customers and interior design professionals with expert support for creating customised living spaces.

The relaunch highlights the brand’s growing focus on an experience driven retail approach that allows customers to explore coordinated home furnishing solutions in a more immersive and engaging environment.

Commenting on the relaunch, Abhinav Mahajan, Director - Retail, maspar said, “We were among the first to open in this mall. Understanding changing customer preferences and experience requirements, we decided to bring an eye-level experience to home furnishings purchases. A completely new maspar experience. This relaunch is about creating a destination where homeowners, architects, and designers can explore coordinated, sustainable, and luxurious home styling solutions.”

The newly redesigned store marks maspar’s sixth exclusive outlet and reflects the company’s Green Thread initiative centred on the use of sustainable materials including bamboo and organic cotton. The brand currently operates across 115 locations in 15 states across India and also has a retail presence in 10 international markets.

This relaunch comes shortly after the brand’s flagship store opening in Mumbai and aligns with its ongoing strategy to strengthen its premium home furnishings portfolio through design innovation sustainability and experience focused retail formats.