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KKCL has forayed into the ethnic wear category with the introduction of its new brand, Punya. Through the launch, the company aims to cater to the modern generation seeking contemporary ethnic fashion with global design influences at accessible price points.
According to the company, Punya will be retailed through Kewal Kiran Clothing Ltd’s extensive retail network, multi-brand outlets and major e-commerce platforms. The company’s portfolio also includes brands such as Killer, LawmanPg3 and Integriti.
Commenting on the development, its Chairman Kewalchand P Jain, said: "As a homegrown brand, we've always believed in India's craftsmanship and design strength. Through Punya, we want to make Indian wear relevant for everyday use ... and proudly made in India."
