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Hugo Boss has marked a significant retail milestone with the launch of the first global flagship store for its ‘HUGO’ concept across the IMEA (India, Middle East and Africa) and CIS (Commonwealth of Independent States) regions. Situated at DLF Avenue Saket, the new outlet introduces the contemporary fashion label to Indian consumers through a dedicated experiential retail format.
Positioned as a youthful expression of modern luxury inspired by street culture and denim-centric fashion, HUGO’s debut India store spans 1,242 square feet on the ground floor of the mall. The space features interiors influenced by denim textures and tones, complemented by industrial accents and design references inspired by early-2000s aesthetics.
“Hugo is a brand that speaks to a generation defining culture on its own terms, and DLF Avenue is precisely where that conversation belongs,” said Pushpa Bector - Executive Director and Retail Head - DLF Retail. “She further highlights, “As DLF Avenue Saket is repositioning itself as a more premium, fashion-forward destination, having the label’s first global flagship in the IMEA and CIS region open here marks a defining moment in that journey. This partnership is a strong affirmation of New Delhi’s place on the global fashion map- and of DLF Avenue’s evolving role as the city’s definitive address for discerning, style-conscious consumers.”
The newly launched outlet features an extensive range of men’s, women’s, and unisex apparel and accessories, prominently showcasing the brand’s signature ‘HUGO’ identity across the retail space. Beyond reinforcing HUGO’s international expansion strategy, the addition further enhances the premium fashion portfolio at DLF Avenue Saket, which hosts several global labels including Uniqlo, ONLY, Marks & Spencer, Replay, Under Armour, and Guess among others.
