Fashion retailer The House of Rare has expanded its brick-and-mortar footprint in Bengaluru with the launch of its 26th store in the city, located in Kammanahalli.
Spread across 5,240 sq. ft. over three floors, the new store brings together the brand’s key categories, including menswear, womenswear, kidswear and footwear. It also features curated collections from premium labels Guild by Rare Rabbit and Rareism, showcasing elevated fabrics, refined detailing and a focus on craftsmanship.
“The Bengaluru market continues to be incredibly important for us,” said Lavish Soni, Chief Business Officer – Retail, The House of Rare. “With the Kammanahalli store, we are strengthening our presence in a neighbourhood that reflects the city’s youthful energy and evolving fashion sensibilities. The store is designed to deliver a holistic and immersive shopping experience while staying true to our vision of creating modern and accessible fashion destinations.”
The latest opening aligns with the company’s broader strategy to deepen its presence in high-growth urban markets while scaling its physical retail network across India. The House of Rare currently operates over 180 stores nationwide, supported by a strong digital platform.
Founded in 2015 under the Radhamani Textiles umbrella led by chairman Manish Poddar and managing director Akshika Poddar, The House of Rare houses brands such as Rare Rabbit, known for its contemporary menswear, and Rareism, its womenswear line. The company has also expanded into new categories with Rare Ones, a kidswear brand for boys aged 6–16, and Rare’Z, which focuses on streetwear and footwear.