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Apparel Group, a global leader in fashion and lifestyle retail conglomerates, and Marquee Brands, the premier global brand management company, recently announced the launch of India’s first Ben Sherman store at VR Surat. Operated by Apparel Group, the new location marks the next phase of the heritage British menswear brand’s growth in India, establishing its first branded retail destination in the market.
The VR Surat opening is the first of many Ben Sherman stores that Apparel Group will operate across India, with seven additional locations planned to open in Q3 and Q4 of 2026. Building on the brand’s 2025 debut in India across leading digital marketplaces, the bricks-and-mortar retail expansion will extend the brand’s presence across key cities in one of the world’s fastest-growing fashion markets.
“India’s menswear consumer is highly sophisticated and is increasingly attuned to brand authenticity, creating a natural opportunity for Ben Sherman,” said Rachel Terrace, Chief Commercial and Growth Officer of Marquee Brands. “The brand’s British design heritage, cultural influence and modern menswear point of view give it a distinct position in the market. Together with Apparel Group, we are building a long-term platform for Ben Sherman to grow with relevance, distinction and scale across India.”
Spanning 1,000 square feet on the ground floor of VR Surat, the store translates Ben Sherman’s global brand identity into a contemporary retail environment. The assortment features the brand’s latest menswear collections, including its signature button-down shirting, printed and colored polos, modern outerwear, everyday essentials and accessories, offering a versatile and genuine expression of British style.
Tushar Ved - President, Apparel Group India, said, "The opening of India’s first Ben Sherman store is a defining moment for Apparel Group as we continue to enrich our premium brand portfolio. India’s retail landscape is evolving rapidly, with growing consumer demand for global brands that offer real authenticity, strong cultural legacy and modern design. Ben Sherman’s British heritage and timeless appeal make it an ideal fit for this market. We are thrilled to launch this journey in Surat and look forward to scaling the brand across key Indian cities through a strong omnichannel approach."
Surat was selected as Ben Sherman’s first retail destination in India for its growing importance as a commercial and lifestyle hub and strong consumer demand for premium lifestyle brands. Located within one of the region’s premier retail destinations, the VR Surat store provides a high-visibility entry point for the brand ahead of its wider metropolitan expansion. Demonstrating strong execution scale and rapid growth momentum, the Surat launch serves as the launchpad for a swift, pan-India retail rollout.
In the coming months, Apparel Group is set to expand Ben Sherman's physical retail presence across major high-potential markets, with stores at:
- Phoenix Pride Of India, Indore
- H&S Mall, Greater Noida West
- LuLu Mall, Lucknow
- Lake Shore Mall, Thane
- Phoenix Mall Of Asia, Bengaluru
- Centrio Mall, Dehradun
- Elegante Mall, Delhi
- Nexus Amritsar
Founded in 1963, Ben Sherman has shaped modern British menswear through its signature shirting and enduring connection to music, art and youth culture. Worn by generations of artists, cultural tastemakers and modernists, the brand continues to reinterpret its distinctive design codes for today while remaining rooted in individuality and self-expression.
The rollout reinforces Apparel Group’s commitment to bringing globally recognized, heritage-driven fashion brands to Indian consumers through premier retail destinations, while advancing Ben Sherman’s long-term growth across India.
