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Forevermark Diamond Jewellery, part of the De Beers Group, has marked its entry into Chandigarh with the launch of its first boutique at Nexus Elante Mall. The store is located within the mall’s newly introduced Jewel Souk, a premium jewellery zone and was inaugurated by actor Himanshi Khurana.
Known for its natural diamond jewellery and international design sensibilities, Forevermark brings its signature blend of craftsmanship, transparency and responsible sourcing to the city’s growing base of luxury consumers. The brand focuses on offering jewellery that goes beyond the traditional 4Cs, selecting only rare and responsibly sourced diamonds.
Commenting on the launch, Shweta Harit, Global Senior Vice President, De Beers Group and CEO, Forevermark, said the expansion into Chandigarh aligns with the city’s emergence as a key luxury market. She highlighted the increasing preference among modern Indian consumers for authentic, high-quality natural diamonds that carry emotional value.
The boutique has been launched in partnership with Vismay Jewels, the brand’s master franchise partner. Tanya and Kritin Garg of Vismay Jewels noted that the collaboration aims to bring Forevermark’s contemporary diamond collections to Chandigarh’s discerning clientele.
The store offers an immersive retail experience with a wide range of collections, including everyday wear, bridal jewellery and high-value statement pieces. Signature collections such as Icon, Avaanti and together are showcased alongside a dedicated solitaire lounge and select international designs from Italy.
With this launch, Forevermark continues to strengthen its presence across India’s key luxury destinations, catering to a new generation of jewellery buyers seeking design, rarity and trust.
