Ethnix by Raymond & Raymond Home to Enter Quick Commerce; Plans Focused Launch Across Gifting and Apparel Categories

Raymond Lifestyle Limited is preparing to make a strategic entry into the quick commerce segment as part of its new business initiatives. The company plans to focus on select categories rather than going wide across its product portfolio.

“We are looking at entering the quick commerce space soon, but our approach will remain very strategic and focused,” said Vipul Mathur, Chief Business Officer – New Businesses, Raymond Lifestyle Limited. “We will stay limited to categories that align with our brand ethos. There are strong opportunities in gifting and mid-to-low price range products, including T-shirts, shirts, and curated gifting options, which fit well into this channel.”

By integrating quick commerce with its evolving retail strategy, Raymond aims to tap into impulse and convenience-led purchases while strengthening its connection with digitally savvy consumers. The move reflects the group’s broader intent to innovate and expand through new business formats while preserving its core brand values.