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Marking its latest step in its retail expansion journey, premium multi brand fashion and lifestyle retailer Coyu has opened a flagship store in Ahmedabad, bringing together more than 50 premium Indian and international fashion labels under one roof.
Located near Sindhu Bhawan Hall, the nearly 4,000 sq ft store has been designed to offer a curated shopping experience centred on premium women’s fashion, personal styling and multi brand retail. The launch strengthens Coyu’s presence in India’s growing premium fashion market.
Founded in October 2024 by Mohit Gupta, Co-Founder of Zomato and former COO of MakeMyTrip, with strategic guidance from Mukesh Bansal, Founder of Myntra and Cult.fit, Coyu was established to address the growing demand for curated premium fashion among Indian women.
The Ahmedabad flagship features over 50 Indian and international brands across categories such as Western wear, Indo Western apparel, occasion wear and lifestyle products. The Indian portfolio includes Saaksha and Kinni, Madder Much, Linen Bloom, Sheetal Batra, Basanti Kapde and Coffee, Dash and Dot, Ganga Fashions, Our Love and Soup by Sougat Paul. International brands available at the store include Karen Millen, DKNY, Salsa Jeans, Pinko, Sister Jane and Nobody’s Child.
Products are priced between Rs 3,000 and Rs 30,000, catering to consumers shopping for workwear, festive occasions, travel and everyday fashion.
The store also features dedicated styling suites, three trial rooms, a customer lounge, an in store coffee station, personal styling assistance and alteration services, aimed at creating a more personalised retail experience.
Alongside its physical stores, Coyu has introduced COYU Dash, a 60 minute delivery service designed to provide faster access to premium fashion through its digital and offline channels.
The Ahmedabad launch comes amid growing consumer interest in premium women’s fashion, multi brand retail formats and personalised shopping experiences across major Indian cities. Through the new flagship, Coyu aims to expand access to curated Indian and international fashion while strengthening its position in the organised premium fashion retail segment.
