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Marking its international expansion, Culture Circle has officially forayed into the UAE market with plans to deepen its presence across the GCC region through an authentication-driven marketplace spanning sneakers, streetwear, luxury fashion, watches, handbags, and collectibles.
The platform has entered the UAE with a catalogue of over 8 lakh SKUs across categories such as premium sneakers, luxury handbags, watches, streetwear, collectibles, and global fashion labels. It also enables users to compare prices across UAE-based sellers, offering greater pricing transparency and access to competitive market rates.
As part of its regional strategy, Culture Circle aims to introduce Indian sneaker and homegrown streetwear culture to GCC consumers while increasing global visibility for Indian-origin brands and curated sneaker collections. The company is also planning to launch its first physical store in the UAE during the current fiscal year as part of its omnichannel expansion roadmap.
The UAE platform has been customised with AED pricing inclusive of VAT, removing additional customs-related charges at the delivery stage. To support cross-border logistics and faster fulfilment, the company has partnered with Ship Global as its official logistics partner in the region.
Culture Circle stated that all products listed on the platform are verified through its proprietary “Check Check” authentication process, aimed at ensuring authenticity and strengthening consumer trust.
The platform also offers features such as cash on delivery (COD), free shipping, size exchanges, and price comparison across verified sellers.
Additionally, the company is rolling out a resale and consignment vertical under its “Sell With Us” programme, enabling collectors, resellers, and luxury owners across the GCC to participate in the secondary luxury market. A WhatsApp-based VIP concierge service for premium customers will also be introduced as part of the offering.
Speaking on the launch, Co-founder Ackshay Jain said, “The UAE sits at the intersection of luxury, fashion, and global culture today. Consumers here are highly evolved and deeply value authenticity, exclusivity, and convenience. With Culture Circle, we are introducing a platform that not only offers the region’s widest authenticated assortment across hype and luxury, but also delivers a seamless and transparent shopping experience tailored specifically for GCC consumers.”
Devansh Jain Nawal, Co-founder, Culture Circle, added, “Our ambition has always been to build the world’s most trusted marketplace for hype and luxury commerce. Following our strong growth trajectory in India, the UAE represented a natural next chapter for the brand given its influence on global luxury retail and sneaker culture. We are also proud to take Indian sneaker culture and homegrown brands to a global audience through this expansion. Over the next six months, we are targeting ₹15 crore GMV in the UAE market as we continue building a deeply engaged community-led ecosystem for the next generation of luxury consumers.”
The entry into the UAE represents Culture Circle’s first significant international expansion move, as the company seeks to broaden its presence across global luxury and fashion markets through a combination of technology, authentication-led solutions, and community-driven commerce.
