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Fashion quick commerce platform Booon has expanded its ultra-fast delivery services to Kolkata and Mumbai, increasing its footprint to six cities across India.
With its latest launch, Booon will now cater to customers across every pin code in both cities. The expansion marks the company’s foray into Eastern and Western India, aligning with its broader nationwide scale-up strategy.
Booon features a curated selection of over 200 brands and upwards of one lakh styles, promising deliveries in as little as 90 minutes. The platform follows a zero-inventory operating model.
Commenting on the expansion, Arun Kumar, Founder, Booon, said, “Kolkata and Mumbai represent two very different, yet equally dynamic fashion markets in India. Our entry into these cities unlocks instant access to curated fashion for consumers who value speed, relevance, and convenience. Fashion is moving from ‘next week’ to ‘right now’, and these launches mark an important step in delivering instant gratification at scale. Eastern and Western India are key growth markets for us, and we are excited to engage with their diverse consumer bases while continuing to drive innovation, value, and a superior shopping experience.”
The company said the expansion is aimed at strengthening its presence in emerging fashion markets while accelerating its growth momentum across key urban centres.
