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Apparel Group, a leading global fashion and lifestyle retail conglomerate, has announced the much-anticipated India debut of Levi’s Kids with the launch of its first exclusive store at Lakeshore Mall. The opening marks a significant milestone in Apparel Group’s strategic partnership with Levi Strauss & Co., bringing the iconic brand’s kidswear line to India through a dedicated, immersive retail format.
As Indian parents increasingly gravitate towards global brands that combine durability, quality, and value, Levi’s Kids enters the market as a compelling and differentiated offering. Backed by Levi’s globally trusted heritage, the brand is poised to cater to India’s premium kidswear segment with a focused, brand-led experience. Shoppers can now explore the Levi’s Kids universe in Hyderabad, with the store designed as a family-friendly destination that blends classic American design codes with contemporary aesthetics.
The store features a curated collection for children aged 4 to 16 years, encompassing everything from timeless denim staples to versatile everyday essentials. Each piece reflects Levi’s signature craftsmanship, comfort, and durability, while being thoughtfully designed to suit active lifestyles and modern sensibilities.
Commenting on the launch, Abhishek Bajpai, Chief Executive Officer – Apparel Group India, said, “The launch of Levi’s Kids is a key milestone in our mission to bring world-class brands and differentiated retail experiences to Indian consumers. Premium kidswear is a high-growth category, and Levi’s—backed by its legacy, trust, and universal appeal—is uniquely positioned to lead this space. We are excited to build a strong and sustainable presence for Levi’s Kids in India.”
Strategically located at Lakeshore Mall, the new store offers a vibrant and high-energy shopping environment and will serve as the blueprint for a phased nationwide expansion. Apparel Group plans to roll out Levi’s Kids across key metros and high-growth urban markets in the coming months.
With this launch, Apparel Group further strengthens its leadership in India’s fashion retail ecosystem, leveraging its global retail expertise to scale iconic international brands and deliver premium shopping experiences to Indian consumers.
