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Social wishlist platform Wishberg to cease operations

Mumbai-based social wishlist site Wishberg is shutting down and the founders Pravin Jadhav and Kulin Shah are moving to the Sequoia Capital-backed online recharge and couponing site FreeCharge, the firm announced the development through an official blogpost.

Mumbai-based social wishlist site Wishberg is shutting down and the founders Pravin Jadhav and Kulin Shah are moving to the Sequoia Capital-backed online recharge and couponing site FreeCharge, the firm announced the progress through an official blogpost.


At Freecharge, Jadhav will be leading the effort on the company’s product and growth while Shah will be leading efforts on Partnerships and Alliances.


According to the blog, Wishberg will be sunsetted in coming days, giving time to users to possibly export their account data. The founders believe that FreeCharge will be a perfect fit for their team and capabilities combined with its amazing leadership, awesome team and appetite for success.


Wishberg was launched in July 2011 as Tyche’d, however the company pivoted to the current avatar in November 2012. It allowed users to build wishlists, share their wishes and discover more interesting wishes from people around the world like things to do, things to buy, travel, adventure, experiences and much more from their social circle.


The company had raised seed funding of $150,000 from India Quotient and angel investors like One97 founder and Managing Director Vijay Shekhar Sharma and HeadHonchos CEO Uday Sodhi in October last year.


While Wishberg was still in its early stages, it was experimenting and evolving quickly. Few months back, it had introduced a new revamped version, bringing in a simplified user interface, tags and the ability to tag friends in a wish among others. The company had said it was now focusing on becoming a “place where the world shares their wishes and inspires others with their achievements” rather being a bucket list for users.

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