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2014-03-03

Online music streaming start-up Dhingana shuts down

Indian music streaming start-up Dhingana has reportedly shut down owing to industry challenges.

Indian music streaming start-up Dhingana has reportedly shut down owing to industry challenges like piracy and after its biggest partner, T-Series, refused to renew their agreement for nearly 8,000 songs from the services catalogue.

 

Dhingana had been among the top-funded music start-ups in India and raised $7 million in Series B funding in October last year.

 

Meanwhile, services like Gaana.com, backed by Times Internet Ltd and Saavn, the Spotify for Indian music, continue to survive and even expand their services, due to the enough funding they get and some innovative business models.

 

President of T-Series, Neeraj Kalyan said that the streaming business has to slowly move from free economy to paid economy, as sustainability of ad-supported revenue model is a big question mark.

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