Jordan, which represents only 3 per cent of the sector in the Middle East Total advertising, is gradually becoming an important destination for foreign players.
Indian companies in advertising are exploring possibilities for new destinations to keep their margins. Jordan is one of the destinations Indian companies are heading for ads.
India and Jordan share cordial economic relations with total trade between two countries is around, 042 million. A bilateral Investment Promotion and Protection Agreement (BIPP) was recently signed by the governments of both countries to promote investment.
Jordan, which represents only 3 per cent of the sector in the Middle East's total advertising, is gradually becoming an important destination for foreign players. Due to poor quality of content and technology, Jordan was seeking a quality deal when India intervened in the right time.
According to industry experts, the geographical location of Jordan and the business environment will benefit small Indian advertising firms seeking to expand their reach. Significantly, the total advertising expenditure in Jordan has increased 10 per cent in 2008 compared to the previous year indicating a high volume growth.
Indian SMEs can capture a considerable market share in the advertising industry in Jordan by offering their services at competitive prices.