SME sector in India has woken up to the significance of advertising their services and products to promote business. This is opening up employment opportunities and contributing to the overall economy
SME sector in India has woken up to the significance of advertising their services and products to promote business. This is opening up employment opportunities and contributing to the overall economy of the country.
Although the concept of advertising is not new to the SME sector in India, it has now begun to realise the immense importance of advertising their products and services. For this purpose they are using media vehicles like newspapers, radio and television, especially the local TV channels.
Small-sized companies in India also indulge in advertising their products through circulation of pamphlets in the local area.
Many Indian small and mid-sized companies have already been able to establish an identity for their companies in the country and even abroad through the right usage of advertising tools to promote their products and services. By expanding their business, SMEs will contribute significantly towards employment generation, thereby benefiting the overall economy of the country.
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