The global Internet search giant Google is now aggressively trying to reach out to the small and medium enterprise (SME) sector for online advertising.
The global Internet search giant Google is now aggressively trying to reach out to the small and medium enterprise (SME) sector for online advertising.
With an estimated 35 million SMEs in the country and around 200,000 with online presence they can be a huge market for Google Adwords. With limited budget at their disposal for advertising, Adword can give SMEs cheap platform to extend their footprint and that too, with a quick and measurable return on investment (ROI).
At present, there is one call centre where a thousand small and medium-sized firms from 250 Indian cities and towns call in every day to understand how the 'Adwords' service can help market themselves on the web.
Google has also been organising informative workshops and seminars across regions to assist SMEs in leveraging on the rapidly growing advertising medium. They have also tied up with NIIT for an advanced online advertising programme to help entrepreneurs and agency executives enhance their skills.
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