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2014-11-15

Flipkart eBooks turns two; announces India’s first \'Readathon\' challenge

Flipkart Readathon is focused on inculcating, celebrating and reinforcing the reading habit in the country

Flipkart, India’s largest eCommerce marketplace has announced India’s first ‘Readathon’ campaign to celebrate its second eBooks anniversary from 14th – 29th November. The objective of this campaign is to encourage the habit of reading amongst customers with special focus on eBooks.

Flipkart Readathon is focused on inculcating, celebrating and reinforcing the reading habit in the country. With 15 exciting titles lined up by Flipkart, this challenge will engage and recognize the fastest readers of the country through a great contest and amazing prizes every day starting 14th November.

Commenting on the Flipkart Readathon challenge, Gaurav Gupta, Director (Retail), Flipkart, said, “We are delighted to announce this exciting reading challenge for our customers. With this, we will be the first e-commerce player to introduce the concept of Readathon in India. We are always looking for unique ways to engage with our customers and this Readathon is not only innovative but also a great way to encourage reading habits amongst people.”

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