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2013-02-27

BlackBerry launches its Z10 smartphone in India

BlackBerry recently launched its much-awaited smartphone Z10, powered by its latest operating system \'BlackBerry 10\', in India at a price of Rs 43,490, taking rivals Apple and Samsung head on in the world\'s second largest telecom market.

BlackBerry recently launched its much-awaited smartphone Z10, powered by its latest operating system 'BlackBerry 10', in India at a price of Rs 43,490, taking rivals Apple and Samsung head on in the world's second largest telecom market.

The Canadian smartphone maker has launched its latest model in India nearly a month after the global launch of new operating system 'BlackBerry 10' and two devices Z10 and Q10 on this platform on January 30.

“Without a doubt the BlackBerry Z10 is among the most important and much awaited BlackBerry launches in the history of the Indian smartphone industry,” said Sunil Dutt, Managing Director (India), BlackBerry in a release.

It is the first BlackBerry smartphone to launch with the re-designed, re-engineered, and re-invented BlackBerry 10 platform, which offers customers a faster and smarter experience than any other BlackBerry smartphone they have used before, Dutt added.

The new device is powered by a 1.5GHz dual-core processor, and has 2GB RAM. It comes with 16GB onboard memory, which can be expanded up to 64GB using a microSD card. It has 8 megapixel rear camera with LED flash, a 2MP HD camera in front and its connectivity options include Wi-Fi, 2G, 3G, 4G, Bluetooth 4.0, microUSB 2.0 and NFC.

The device supports content in eight Indian languages — Telugu, Tamil, Kannada, Malayalam, Devanagiri (Hindi), Gurumukhi (Punjabi), Gujarati, and Bengali — as well as support for third-party solutions for Indian language input.

The Z10 competes with Apple's iPhone and those based on Google's Android operating system, which have gained popularity across the world.

The phone will be available in over 2,000 retail outlets across 50 cities in India and has partnered telecom operators like Aircel, Idea Cellular and BSNL for various offers.

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