At present, 6-8 per cent of the company\'s revenue comes from online sales.
Ethnic wear brand Biba has launched its online portal to leverage the country's fast growing e-commerce space and also cash on the ongoing festive season, says a PTI report.
Commenting on its e-commerce portal, Siddharth Bindra, MD, Biba told PTI, "We want to make shopping convenient for our consumers and e-commerce being a prevalent and growing channel is indeed a natural progression for our existing business."
At present, 6-8 per cent of the company's revenue comes from online sales.
"We see our foray into this online world as another important way to connect with our customers, and provide them with an easy access to our contemporary fashion," he added.
Biba retails its products through 155 exclusive outlets across 65 cities, apart from presence in all major retail chains in the country like Shopper's Stop, Lifestyle and Pantaloons.
In November 2013, Kishore Biyani-led Future Lifestyle Fashion Ltd divested its stakes in Biba.
Future Group had first acquired a 6.5 per cent stake in the ethnic wear brand in 2007, which was gradually increased to 25.8 per cent in 2011.
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