Welcome Guest

Businessex.Com
Home Interviews Start Up  Woman  Finding dance fans in India is a big challenge: Madhuri Dixit-Nene

Finding dance fans in India is a big challenge: Madhuri Dixit-Nene

'We are going to take DWM global. We are in discussion with people in US, UK and South America to push this project very quickly.'

Tags: Madhuri Dixit-Nene, Dance with Madhuri, health & fitness, entrepreneur

BY Sunil Pol | May 14, 2015 | COMMENTS ( 0 ) |

Finding dance fans in India is a big challenge: Madhuri Dixit-Nene
Madhuri Dixit-Nene Founder, Dance with Madhuri

Madhuri Dixit-Nene has launched her online dance academy Dance with Madhuri(DWM), with an aim to promote healthy life through Indian forms across the globe. To know more about her venture into the fitness space through DWM, Entrepreneur India interacted with this ageless diva:

How ‘Dance with Madhuri’ version 2.0 will lead healthy life?

Dance is used to decrease dementia and cure many diseases. While dancing, one can burn around 400 calories in 15 minutes. In dance, you engage your mind and body which is very essential for reducing depression. As a medium, dance removes the onus. If you like dance and you are moving with it, you will lose weight, you will lead healthy life and be happy. We are targeting from 8 years old to 45 years old male and female.

What inspired you to come up with this idea? Why only online?

I want to teach and show them the real passion and happiness I get through dance. This inspired me reach to masses and Dr Shriram Nene helped me in turning my dream into reality. We decided to go online because of its unlimited reach. In class you can teach only 30 people, but when you go online, you can reach 300 million people and 7 billion people globally.

Celebrities like actors and crickets have already launched their fitness institutes and dance academies, why did you enter so late?

If you look at those academies, they can scale up on the ground. Ours is very different concept, it’s a first celebrity-backed online presence. If you ask about technology media, then I don’t think they are mutually exclusive. In fact, the academies on the ground have become a part of this issue, but our platform is an aggregator of all such people and not a standalone academy per se. Our platform helps make best of everyone and bring them together.

What kind of challenges you faced while launching DWM?

Finding dance fans within India is a big challenge, whereas globally it’s not. With initiatives like Digital India, Skill India and Make in India, Indians will certainly be in a position to compete with anyone on the planet. So, we hope that more and more dance lover will follow the digital platform explicitly.

Who are your business partners?

We are collaborating with all the dance schools and institutes in the world. There are many dance institutes coming onboard in different ways, but it’s more of a culture thing rather than business. From business stand point, it’s our own initiative. We are actually looking at capitalising and scaling this business. That’s why we have built up the new version and believe that we can take it to the whole planet.

How much amount of investment is involved? And what are your expectations about RoI?

I can’t comment on the investment part as of now because we are heading for a funding round. Return on Investment (RoI) depends upon on the revenue model. Our first source of finance was angel funding and now we are moving to VCs and PEs.

What are your expansion and promotion plans?

We are going to take DWM global. We are in discussion with people in US, UK and South America to push this Indian project very quickly. We are aiming to reach many people as we can. Presently, we have around 2 lakh students in 200 countries and planning to make it to a million students in next two years. Promotion will be the combination of online offline activities. The bottom line is we do the digital marketing and hold the competitions and festivals.

Can we see DWM ever going offline too?

I don’t see that. We may create space in sports academies, gyms and institutes. The key is that we don’t want to build infrastructure, it’s expensive.

How do you see the wellness industry in India?

There is huge opportunity into the wellness industry in India to help people keep healthy.

Please add your comment

Rating  
Not readable? Change text.

Enter the characters as seen on the image (case insensitive)
  Notify me of followup comments via e-mail   Subscribe for daily newsletter

Related Interviews

How JetSetGo is redefining the private aviation business in India

Kanika Tekriwal, Co-Founder and CEO, JetSetGo

  Hailing from a typical Marwari family, running a successful business and taking risks was always there in the DNA of Kanika...

How Globalite Retail became youth's preferred sports lifestyle brand

Aayushi Kishore, Co-founder and CEO, Globalite Sport

Having identified the huge potential in Indian market for a mid segment sports lifestyle brand, Aayushi Kishore founded Globalite Retail...

How Ishveen Anand strives to make a difference in Indian sports sponsorship industry

Ishveen Anand, Founder, OpenSponsorship

At a young age of 29, the British native of Indian origin Ishveen Anand achieved a significant milestone in her professional career...

How Krishna Bisht's Mahila Haat is empowering women in rural areas

Krishna Bisht, Founder, Mahila Haat

Women of Kumaon (Uttarakhand) are well-known for knitting art, but several factors like illiteracy, lack of self-confidence, weak...

How Rashi Choudhary is living her dream with LocalBanya

Rashi Choudhary, Co-Founder and COO, LocalBanya.com

The entrepreneurial experience for the trio of LocalBanya has been a rewarding one. Rashi Choudhary, Karan Mehrotra and Amit Naik started...

Meet Lisa Srao, founder of the fastest growing liquor start-up in India

Lisa Srao, Founder, I Brands Beverage Ltd

Alcohol industry is considered as one of the most criticised industries in the world. Being a women, Lisa Srao, founder of I Brands...

People at the Forefront

Yeshasvini Ramaswamy

A former management consultant at Infosys BPO, Yeshasvini Ramaswamy,  Managing Director, e2e People Practices, and Chief Anchor of...

A Sweet Success!

Saroj Samtani, Director, HangOut

If you are passionate about something, their story will inspire you − it is the journey of ordinary people achieving extraordinary...

Making Success through Households

Debadutta Upadhyaya

The all-time tussle to maintain a balance between work and family life for a working woman has finally come to an end with...

Education Beyond Classrooms

Tabassum Modi

What made you enter the education sector? Please tell us about your initial journey. I studied in one of Bangalore’s best...

Offering lifestyle to children

Aditi Binani, Director, KinderHomes

Slamming the fact that children have little say in their own living, Aditi Binani and Kulin Parikh, (now the directors of Kinder Homes),...

Flavours & Spices: Konkan Spices and Curry Makers

Balbina Carmen Pinto, Founder, KSC

While tickling your taste buds with its various spice formulations, the brand has in a short time competes with other brands on kitchen...

Counseling Re-defined

Surabhi Dewra, Founder and Lead, MeraCareerGuide.com

Saurabhi Dewra derived a unique way of educating students by an online medium known as MeraCareerGuide.com. It is a unique platform to...

Crafted her way up

Tushina Goyal, Founder, Tushina

A NIFT graduate carved out a career out of crafting personalised products for children. Tushina Goyal, the founder of Tushina, within no...

Passion for fashion

Mrs Arti Mehra, Fashion Designer

Being born in a fashion family, for Arti Mehra her affinity towards garments came naturally. Creating the brand-Study by Janak has been a...

Financing the poor

Vinatha M Reddy, Founder, Grameen Koota

Microfinance institutions have proved to be a boon for the poor who have aspired to stand on their own by giving them micro-credits...