Welcome Guest

Home Interviews Start Up  Techpreneur  How Swipe Tech's Shripal Gandhi managed to clock Rs 1 bn from just Rs 2 crore

How Swipe Tech's Shripal Gandhi managed to clock Rs 1 bn from just Rs 2 crore

Swipe Technologies has been kicked off in India with a strong base of 600+ support centres across the country and with a seed capital of Rs. 2 cr.

Tags: Swipe Technologies,

BY Aparajita Choudhury | February 06, 2015 | COMMENTS ( 0 ) |

How Swipe Tech's Shripal Gandhi managed to clock Rs 1 bn from just Rs 2 crore
Shripal Gandhi Founder and CEO, Swipe Technologies

A chemical engineer by education, Shripal Gandhi is one of the many NRIs who have transitioned to India from US (where he led technology developments for a leading nanotechnology company) to explore the world of entrepreneurship.

After completing graduation in chemical engineering from the University Institute of Chemical Technology, Mumbai, Gandhi moved to the University of California, Riverside (UCR), to pursue post graduation in Chemical Engineering with specialization in nanotechnology. He wrote several papers in critical acclaimed scientific journals and has 11 patents in Nanotechnology.

Moreover, he also worked with a leading nanotechnology firm Unidym, Palo Alto, California, where he drove the developments for commercialization of transparent conductive film applications.

“I have always believed in dreaming big. There have been a number of inspirations, but of all, it was a sense of passion to influence the digital revolution that drew me to think entrepreneurship seriously and made me move back to India from US,” said, Shripal Gandhi, Founder & CEO, Swipe Technologies.

In his overseas stints, Gandhi worked with iconic technology firms such as Samsung (Korean Division), Motorola, Apple etc., developing the next-generation touch screen technologies for handsets and portable navigation devices and other consumer electronic products in the US, Korea and Japan.

“While I have lived the American dream, my career’s turning point was living the Indian dream with setting up of Swipe. India offers great opportunities in technology space and I am happy to have taken this opportunity. With a great team with me, I am sure of achieving the Indian dream not only for myself, but for many others and make an impact in on Digital Communications space in India,” reminisces Gandhi.

The journey begins...

Gandhi kick started Swipe Technologies with a vision to empower India to become one of the top 10 nations in the world in terms of the availability of new tablet technologies, innovative solutions through R&D support and strategic vision.

“Affordable cutting edge technology is just a Swipe away and in 2012, I finally founded my dream project - Swipe. I conceptualized and implemented the fastest design cycle time in the industry to ensure the shortest time-to-market amongst the competition for product development,” states Gandhi.

Swipe Technologies has been kicked off in India with a strong base of 600+ support centres across the country and with a seed capital of Rs. 2 crore. The company has raised Rs. 30 crore ($5 million) in the first round of funding from Kalaari Capital on April 2014.

“We are using these funds to enhance our research, technology and marketing and we are confident of delivering up to our investors’ expectations to be able to get the next round of funding in next couple of quarters,” avers Gandhi.

Swipe technologies have received overwhelming trust and support from the Indian consumers for its products in a short span of time. The sense of optimism among the consumers has so far encouraged the company to develop and bring new and improved mobile personal computing devices to the market.











From the scratch

Every entrepreneur has to go through a number of challenges towards the path of building a successful venture especially in a highly competitive and rapidly-changing industry. Therefore, it is very crucial to recognize the changing behaviour of the consumers and adapt to them instantaneously.

Given the fact that the buying behaviour of the consumers is rapidly changing, Gandhi differentiates its offerings by providing better, faster and more affordable products to customers. Gone are the days where an effective marketing campaign can sway the consumers, today people judge tablets or fablets based on their technology.

Technological obsolescence also pose challenges as a brand new technology may be obsolete tomorrow. “We need to be ahead of the curve to ensure that we develop products that have longer shelf-life and strong appeal to our target consumers. And in many instances, we are required to anticipate the patterns of consumer preferences,” says Gandhi.

If one has to sustain in the competitive business environment, then finding ways to remain cost competitive while delivering the best quality products can lead one to stand against established players. Constant innovation, hard work and consumer support can play a significant role of growth catalyst and help one to achieve a new hike.

Keeping in mind the technology requirements and specific needs of the Indian consumers, Swipe has introduced Tablet PCs and fablets with distinctive features and specifications that benefits users in many ways.

Gandhi is very optimistic about its growth trajectory and says that we have been able to live up to the rising expectations of our customers and are confident that we will be able to deliver innovative products in future as well.

Product offerings

Since inception, Swipe has been on a mission to develop feature-rich and affordable mobile communications devices with cutting-edge technology. The company has so far introduced a variety of bestselling tablets, from the Swipe Halo Value, to the Swipe Monster Tab, which the company claimed has been instant hits and has far exceeded the company’s own sales estimates.

“Over time, Swipe has built an unconventional approach to product development by reducing design-cycle time to 3-4 weeks flat. So far, Swipe has launched a range of 25 products – which include Tablet PCs and Fablets – eight of which are the “first-to-be-launched” in the country!” says Gandhi.

Initially in 2013, the major revenue of Swipe Technologies was coming from wifi tablets but recently market has witnessed a shift towards connected or calling tablets with 2G/3G inbuilt modules. Following the shift in the consumer behaviour, the company has customized its product portfolio. Gandhi states more than 80 per cent of tablet portfolio is from 2G/3G tablets. 

Given its technological strengths and clarity of operations, Swipe was chosen by MTV to design, develop and manufacture devices for them out of a list of top Tablet PC manufacturers in India. The result of the collaboration was the “Swipe MTV VOLT”, India`s first co-branded 6” Fablet.

Going Forward

Swipe Technologies has experienced strong growth in the last financial year with revenue of Rs. 1 billion in FY 13-14. This financial year, the company is targeting sales of over Rs. 1.8 billion and for FY15-16, it is eying for Rs. 3 billion. In terms of verticals, the company will be focusing on BSFI, retail, pharma, hospitality, automobile, manufacturing and logistics.

Under the leadership of technocrat Shripal Gandhi, Swipe has grown at an above-market rate of 35 per cent since inception quarter-on-quarter for the last 6 quarters. The company’s strategy is to capture market shares in Tier-2 and Tier 3 cities and towns rather than to fight it out in the metros. This strategy has worked wonders for Swipe by virtue of having pole position in the states of Rajasthan, Jammu & Kashmir, Punjab and certain North Eastern States.

Please add your comment

Not readable? Change text.

Enter the characters as seen on the image (case insensitive)
  Notify me of followup comments via e-mail   Subscribe for daily newsletter

Related Interviews

Gain 20x efficiency improvement in recruitment with Hiree!

Manjunath Talwar, Co-founder & CEO & Abhijit Khasnis, Co-founder & COO of Hiree

With the ever increasing roles in work profile every day, one needs to add skills sets in his or her resume. A good placement in a good...

Prep tips for students to lead in tech savvy world

Piyush Agrawal, CEO and Co-Founder, SuperProfs.com

With growing rage of technology among young minds, online education has become a new rage. The tech savvy youth are now relining on...

How Rajan Anandan-backed Gift Cards India is making mark in online gifting sector

Firoz Khan, Co-founder & CEO, Gift Cards India

During Firoz Khan’s stint with Future Group, he saw a lot of gift vouchers being sold online, which ignited the spark in him to...

How Avekshaa Tech managed to clock 3-fold increase in revenue in a year

Rajinder Gandotra, Co-founder and CEO, Avekshaa Technologies

When Rajinder Gandotra, Arun Ramu and Ashutosh Shinde were building the Performance Engineering and Validation business ground up at...

How eMart Solutions is changing the loyalty landscape in India

Aditya Bahmidipaty, co-founder,eMart Solutions

Founded in 2009 by Aditya Bahmidipaty and Srikanth Chunduri, eMart Solutions deal in loyalty services programs in India and is poised to...

Furlenco redefining the furniture rental space in India

Ajith Karimpana, Founder & CEO, Furlenco

Coming from an Investment Banking technology background, Ajith Karimpana left his plush job as Vice President from Goldman Sachs in...

It's DONE! Restaurateurs' hunt for an integrated digital platform comes to an end

Himanshu Khona, Director, DONE Solutions

With over 14 years of experience in technology, latest technological developments and infrastructure set up, Himanshu Khona went on to...

DesiDime contributes 10-15% traffic to various e-commerce sites

(Standing) Mehul Jobanputra, CEO & Co-founder, DesiDime.com

Jimish Jobanputra, a University of Illinois (Chicago) alumnus, worked in USA for five years until he realised his zeal for...

Hemant Jain brings 'Happy Hours' at your fingertips

Hemant Jain, Co-founder & Director, FNB City Media

Co-founded by Hemant Jain and Raviraj Meena in September 2013, FNB City Media is an early stage startup in the online food, restaurant,...

Dream to establish LateraLogics as the world’s most successful company: CEO S. Arjun

S. Arjun, Founder, LateraLogics

S. Arjun from Chennai is a class 9th student of Velammal Vidhyashram in Surapet. This young boy is the owner of...

Aiming for 100% YoY growth in 2015: RateGain's Bhanu Chopra

Bhanu Chopra, CEO, RateGain

A bootstrapped start-up, RateGain was established 10 years ago with 3 employees on board. RateGain clocked net new sales of $100,000 in...

Haptik: A revolution in the digital space

Aakrit Vaish, CEO, Haptik

Haptik was launched on 31st March, 2014. The application is available on both iOS and Android platforms free of cost. The beauty of...

'We focus on products that can go viral'

Alan D’Souza, Founder, Vavia Technologies

Started from a small hostel dormitory in Bangalore, Alan D’Souza laid the foundation of Vavia technologies on 8th August, 2008....

India to be largest digital education market by 2024: Jayashankar

B.Jayashankar, Director and Co-Founder, KNEWCLEUS

In the education industry in India, the adoption of technology among schools is in a nascent stage. Founded in the year May 2011,...

Aim to bring 1 million SMEs online: Ankit Gupta

Ankit Gupta, Founder & CEO, Webbzer

In a candid interaction with Entrepreneur India, Ankit Gupta, Founder & CEO, Webbzer shares his entrepreneurial journey, unique...

Making Quality Healthcare Accessible and Affordable

Sachin Chaudhary, Founder and CEO, Medical Second Opinion

In an interaction with SMEntrepreneur, Sachin Chaudhary, Founder and CEO, Medical Second Opinion (MSO), shares his views about his...

Enabling SMEs to Go Online Within 24 Hours

Manish Patil, Business Head, Ecommerce24

While talking to SMEntrepreneur, Manish Patil, Business Head, Ecommerce24, talks about his firm and the opportunities in online business...

Serving the 'Value & Budget' Segment

Yogendra Vasupal, CEO and Founder, Stayzilla.com

In an interview with SMEntrepreneur, Yogendra Vasupal, CEO and Founder, Stayzilla.com, discusses his market strategy and expansion...

A One-stop Shop for All Religious Needs

Saumya Vardhan, Founder & CEO, Shubhpuja.com

In an interview with SMEntrepreneur, Saumya Vardhan, Founder & CEO, Shubhpuja.com, shares her venture and entrepreneurial...

Meeting New Heights

Mayank Gupta, Managing Director, Prabhatam Group

What does your company offer? The core activities of the company include air-charter and passenger services for corporates, adventure...

"Our Customised Offering Helps SMEs to Choose What They Want"

V. Sunder, MD and CEO, Ma Foi Connecting Dots Advisory Pvt Ltd

What are your offerings for SMEs? One of our offering 360 SME GrowthConnect is specifically designed to address the SME market. ...

"I Saw the Power of This Space"

Vishal Gupta, Co-Founder and MD, mycity4kids.com

In an interaction with SMEntrepreneur, Vishal Gupta, Co-Founder and MD, mycity4kids.com, talks about how his business idea hooks up other...

"Langoor Gave Me Indian Connection"

Ruchir Punjabi, Founder, Langoor

In an interaction with SMEntrepreneur, he shares about his entrepreneurial journey and future business plans.   When did you...

Breaking the Disability Barrier

Shilpi Kapoor, Founder, BarrierBreak

Shilpi Kapoor, Founder, BarrierBreak, talks about her initiative for differently abled people and building a scalable enterprise in...

Connecting the Online and Offline Worlds

Md Imthiaz, Founder and CEO, Hoppr

What is interesting to see is the manner in which big and small organisations are revamping their strategies, products and processes to...

A Leader in Home Utility Segment

Umang Srivastava, Jt. Managing Director, Casa Brands India Pvt Ltd

In an conversation with SMEntrepreneur, he shares his products’ availability in Indian market and future plans.   Tell...

Shield Yourself From Cellphone Radiation

Neha Kumar, Director, Nesa Radiation Solutions Pvt Ltd

Neha Kumar, Director, Nesa Radiation Solutions Pvt Ltd, in an interview with SMEntrepreneur elaborates on how she has undertaken a unique...

Mentoring Students To Go Global

Rohan Ganeriwala and Adarsh Khandelwal, Co-Founders, Collegify

In an interaction with SMEntrepreneur, Rohan Ganeriwala and Adarsh Khandelwal, Co-Founders, Collegify, reveals that they globally connect...

Leasing New Life

Avijit Bansal & Ayesha Chaudhary, Co-Founders, Windmill Health Technologies

Most of the resuscitators used to save babies during birth are difficult for front line health workers to operate. Avijit Bansal and...

Personalise Your Email

Anshul Goyal, CEO, Guava Softs Pvt. Ltd

How is Email.biz different from other mail service providers? Email.biz is a new concept in email services field. There are no other...

Are Small Guys Losing Sight?

Advit Sahdev, CEO, Odigma

Social media marketing has become the buzzword for quite a few SMEs over the years. Some of them have successfully leveraged out of it...

Selling is just a Link Away

Akash Gehani, Co-Founder, Instamojo

The story of four pals – Aditya Sengupta, Akash Gehani, Harshad Sharma and Sampad Swain – gone beyond simple friendship just...

Serving Passengers with Revolutionary Idea

Pushpinder Singh

With so many start-ups rising and failing each day, the one with the simplest of ideas coupled with feasibility to scale rules the...

Route to Success

Arun Athiappan

While travel portals, specifically airline and train ticketing, dominate the online space, online bus ticketing is still in a nascent...

As Quick as Jabong!

Praveen Sinha

Tell us more about Jabong. We started operations in January, 2012. At that time, most of the e-commerce players were focusing on...

Gifting delight, making growth

Avinash Godkhindi

While some entrepreneurs go the creative way, there are others who use creativity to simplify the process. Avinash Godkhindi has made...

Discounts everyday

Amit Naik, Karan Mehrotra & Rashi Choudhary

Their working style echoes volume of their knowledge and experience as they came up with the idea, i.e. offer discount on each and every...

Manage finances on web

VR Govindarajan, Co Founder, Perfios Software Solutions Pvt. Ltd

If money makes the world go round, it is as important to manage it. Perfios shows you the modern way of doing it through web-based...

360 Degree Smart Delight

Arindam Bose, Founder, timtara.com

In this era of etailing, one more joins the bandwagon. Seema Seth gets a lowdown on the business of timtara.com from Arindam Bose, MD and...

Ultimate Software Destination

Vikas Kumar, Founder, 100crores

Realising that software marketing was low in India; Vikas Kumar embarked on a mission to creating visibility for the Indian Software. In...

New angle to record keeping

Sunil Mahajan, CEO and Co-Founder

Sunil Mahajan, Co-Founder & CEO, Kleeto is a true entrepreneur at heart and an innovator in mind. His maiden venture has taken off...

From reel to real world!

Amit Agarwal, CEO, Adarsh Telemedia Pvt. Ltd.

“In a market like India you have to give good quality at a very reasonable price,” avers Amit Agarwal, CEO, Adarsh Telemedia...

In a class of his own!

Deepak Ravindran, Founder, Innoz

At an age when kids are still under the shadow of parents, Deepak Ravindran had already found his own place under the sun. Creating...

Secured Surfing

Guru Dutt, Founder, EasySecured

Easy secured came into being with the mission to provide a secure, hackproof online and internet experience to individuals and companies....

Building technical InCights

Varun Chandra, CEO InCights Mobile Solution Pvt. Ltd

In conversation with Varun Chandra, Co-founder and CEO InCights Mobile Solution Pvt. Ltd, we delve into his entrepreneurial journey and...

May I help you sir, says Bcube IT services Pvt. Ltd

Pramod Saxena, Co-Founder, Bcube IT services Pvt. Ltd.

Bcube IT services Pvt. Ltd. is one of the fastest growing BPO, handling Contact center Management and Customer relationship management...

Customer, the king again!

Umakant Soni, Founder, Vimagino

His business promises to take customer care to the next level, making it simpler so as to enable companies to draw closer to their...

Are you game?

Mohit Sureka, Founder and CEO, Spiel Studios Pvt. Ltd

Mohit Sureka took his passion for games to a new height by establishing a company that develops games for mobiles and other platforms and...

Seek KonsultingIT for your complete IT needs

Tarun Garg, Managing Director, KonsultingIT

Rohit Sood and Tarun Garg, two very motivated engineers believed that quality service at affordable price is what companies around the...

Decoding Takeovers

Pawan Kumar Vijay, Founder, TakeOverCode.com

He realized the power of information technology way back in the 80s. Having started Corporate Professionals a legal and financial...

Event management simplified

Vishwa Vivek, Co-founder, EventNu

Hobby of listing events online turned into a serious affair when people across the country started pouring in the details of their events...

Markman Technologies: An E-Learning Platform

Vishal Bisht, Marksman Technologies, Entrepreneur, E-learning

Vishal Bisht, an aeronautical engineer founded Marksman Technologies that provides a wide range of services in e-Learning applications...