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How to Take Your Business Global

In order to go beyond the domestic markets, an entrepreneur needs to elevate the business manoeuvre to the stage of internationali-sation

Tags: sme, msme, startup, entrepreneur, global business, international organisation

BY Our Bureau  |  Sep 17, 2014 comments ( 0 ) |

New ventures unlike multinational companies do not have the proficiency of how to internationalise the business. In order to go beyond the domestic markets, an entrepreneur needs to elevate the business manoeuvre to the stage of internationalisation. Before taking the business to the international market, an entrepreneur should consider some of the factors. These factors can influence the triumph of internationalisation procedure of a business person.


1) Employ Skilled People

Skilled workforce always plays an important role in the growth story of an enterprise. If a team of competent people works with entrepreneurial approach, then only the enterprise can be prepared to go to the next level.


2) Analyse the Potential Market

Market analysis involves understanding the market potential in a specific industry, identifying the opportunities in the market in terms of revenue and prospective customers. Analysation also helps an entrepreneur to map the key marketing activities of other players in the similar domain. Recognising the market potential can let you evaluate the size of the market and accordingly plan the go-to-market strategy and deploy effective sales and marketing tools. 


3) Understand Taxation Policy

In a view to internationalise, an entrepreneur should make a complete understanding of the government policies, taxation and other laws in the country where he/she wants to enter.


4) Transform the Organisational Structure

SMEs unlike multinational companies do not have the proficiency of how to internationalise the business. In order to go beyond the domestic markets or expand the geographical reach in overseas markets, an entrepreneur needs to elevate the business manoeuvre (be it in terms of supply chain management, competitive infrastructure, evaluation of global performance and meeting the demands of international markets) to the stage of internationalisation.


5) Expand Your Business through Acquisitions

One of the crucial factors for growth is to focus on acquisitions rather going by the lengthy process of fortifying marketing and sales effort. Integration of businesses can enable one to achieve growth in a short period of time. Moreover, acquisitions also strengthen the distribution network as both companies can be benefitted by each others’ channel partners.

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