Wildcraft, we believe that the journey is what sets us free. As passionate backpackers, we thrive on exploring diverse cultures, breathtaking landscapes, and the myriad experiences that life has to offer. Every adventure is an opportunity for discovery—each moment a chance to learn about the world and ourselves.
We revel in the joy of unpredictability, fueled by the fresh breeze and the soothing sounds of nature. Our journeys are filled with stories and insights, teaching us about the mysteries of the natural world and the rich tapestry of human experiences. At Wildcraft, every day is an adventure, and we embrace it wholeheartedly, ready for whatever lies ahead.
Founded in the late 1990s by a group of friends united by their love for the great outdoors, Wildcraft began its journey in a small garage. At that time, the outdoor and adventure industry in India was in its infancy, with quality gear being a distant dream for many. Sensing a growing need for reliable outdoor equipment, our founders channeled their passion into creating a company dedicated to making international-quality gear accessible to India’s burgeoning outdoor community.
Wildcraft’s mission is clear: to be a head-to-toe outfitter for the savvy traveler with a backpacker’s mindset. We design versatile, multi-functional, lightweight, and weather-resilient products that empower adventurers to explore the great outdoors confidently.
Established in 1998, Wildcraft India Ltd. (WIL) has emerged as India’s premier manufacturer and distributor of trek-to-travel solutions. Serving over 5 million customers annually, our sales have exceeded USD 100 million, a testament to our commitment to quality and performance.
Wildcraft’s product range is designed with the adventurer in mind. From outdoor-friendly clothing and ergonomically designed gear to all-terrain footwear and all-purpose travel cases, every product we offer is engineered for versatility. Our focus on creating multi-functional, lightweight, and weather-resilient products ensures that our customers are well-equipped to tackle any adventure, no matter the conditions.
Wildcraft boasts a robust multi-channel distribution network, featuring 132+ exclusive brand stores across 60+ cities. Our products are also available in over 5,000 departmental stores and hypermarkets in more than 400 cities throughout India. Strategic partnerships.
Wildcraft takes great pride in supporting the nation’s armed forces, paramilitary, and police personnel through our products available in Defence and Police canteens across India. We are honored to have been entrusted with equipping the Jawans of the Indian Army with specially designed 90-litre technical rucksacks, showcasing our dedication to quality and reliability in serving those who serve our country.
Wildcraft India Ltd. is more than just a brand; it is a community of adventurers, explorers, and storytellers. We are dedicated to equipping you with the best gear to ensure that every journey is not just about reaching a destination but about the experiences you gather along the way. As we continue to grow and innovate, our commitment remains steadfast: to inspire and enable people to explore the great outdoors, one adventure at a time.
Operations Commenced On 1998
Franchise Commenced On 2011
Investment INR 20lakh - 30lakh
Franchise/Brand Fee INR 000
Exclusive territorial rights to a unit franchisee Yes
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 28 %
Likely pay back period of capital for a Unit Franchise 2-3 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 700 - 1000 Sq.ft
Franchisee training location Head Office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 9 Years
Is the term renewable? Yes
Disclaimer: Franchise India is an integrated franchise solution company since 1999, and an absolute authority on franchising and licensing. FIHL (www.franchiseindia.com) and the site sponsors accept no liability for the accuracy of any information contained on this site or on other linked sites. We recommend you take advice from a lawyer, accountant and franchise consultant experienced in franchising before you commit yourself. It is user’s responsibility to satisfy yourself as to the accuracy and reliability of the information supplied. Please read the terms & conditions on Franchise India.
Business Opportunities
Our Group Sites
Browse By Investment Range
Popular Cities
