Ice Creams & Yogurt Parlors WhiteCub Franchise Cost – How to get, Contact, Apply, Fee

WhiteCub, founded in 2013, is India’s leading initiative in the field of vegan dairy alternatives, transforming the landscape of plant-based nutrition and creating a compassionate alternative to traditional dairy products. With a mission to make dairy-free foods more accessible, WhiteCub has worked tirelessly to fill critical gaps in the Indian market, helping to cater to an underserved community of consumers looking for healthier, cruelty-free alternatives to conventional dairy.

The Beginning: Filling Gaps in the Market

Before WhiteCub, the Indian market had very few options for people who needed or wanted to avoid dairy. The company identified this as a major problem, as the country’s dairy industry is deeply entrenched in its food culture. Dairy products are widely consumed, and many Indian recipes rely on milk, butter, ghee, and curd. However, increasing awareness about the health risks associated with dairy, such as lactose intolerance, allergies, and the ethical concerns related to animal welfare, created a growing demand for dairy-free alternatives. At the time of WhiteCub’s inception, there were virtually no options available in India that provided a plant-based, healthy, and cruelty-free substitute for traditional dairy.

Recognizing this gap, WhiteCub set out with the goal of creating delicious and nutritious alternatives that could cater to individuals with lactose intolerance, vegans, or anyone looking for healthier food choices. The company’s primary focus was to make dairy-free options not only available but also enjoyable and accessible to a larger audience.

The Evolution of WhiteCub: A Comprehensive Product Range

WhiteCub’s journey began with a focus on ice cream—something that had not yet been offered as a dairy-free, healthy option in India. In 2013, the company launched its first-ever vegan ice cream, a game-changer in a market dominated by traditional dairy-based ice creams. The ice cream was made using plant-based ingredients such as soy, coconut, and almond milk, providing a rich, creamy texture without any of the dairy content that many people wanted to avoid. This was an instant success, catering to vegans, those with dairy allergies, and people who simply preferred healthier, cruelty-free options.

Building on this success, WhiteCub expanded its product offerings. In 2021, the company launched a range of new vegan products, including vegan butter, hazelnut-cashew spread, vegan curd, and fruit yogurt. These products were carefully designed to meet the growing demand for plant-based, dairy-free alternatives while ensuring they are free from interesterified fats, hydrogenated fats, trans fats, and palm oil. This commitment to using clean, nutritious ingredients is a cornerstone of WhiteCub’s ethos, as the company strives to create food that is not only good for you but also kind to the planet.

The vegan butter and spreads are fortified with vitamins B12 and D2, which are essential for people following a plant-based diet. This thoughtful addition ensures that consumers do not miss out on key nutrients that are often found in dairy products, making the products not only a tasty alternative but a healthy one as well.

Commitment to Quality and Sustainability

WhiteCub is unwavering in its commitment to quality and sustainability. The company uses only the finest ingredients—soy, coconut, and almond milks—ensuring that each product is rich in flavor and provides maximum health benefits. Importantly, these products are entirely free from animal-derived ingredients, making them suitable for vegans, vegetarians, and anyone who is concerned about the ethical implications of consuming animal products.

Sustainability is also a key principle for WhiteCub. By offering plant-based dairy alternatives, the company is contributing to a more sustainable food system. Traditional dairy farming has a significant environmental footprint, requiring large amounts of water, land, and resources. Additionally, livestock farming is a major contributor to greenhouse gas emissions, deforestation, and habitat destruction. In contrast, plant-based milks like soy, coconut, and almond require fewer resources and have a lower environmental impact. WhiteCub’s commitment to using sustainable ingredients and promoting a cruelty-free lifestyle is helping reduce the ecological footprint of the food industry.

Recognition and Achievements

Since its inception, WhiteCub has been recognized for its innovation and commitment to quality. The company received the PETA Vegan Food Award consecutively in 2013 and 2014, a testament to its role as a trailblazer in the plant-based food industry in India. This recognition is particularly significant in a country like India, where dairy consumption is an integral part of the food culture. For WhiteCub to make such an impact in a competitive market speaks to the quality of its products and the growing consumer demand for healthier, ethical food choices.

In addition to this, WhiteCub was awarded the Department of Science and Technology’s Award of Excellence, further cementing its place as a leader in the field of innovation. This award highlights the company’s dedication to research and development, as well as its ability to create products that are both nutritious and tasty.

As a testament to the company’s entrepreneurial spirit, WhiteCub is also proud to be an alumni of Nexus, an innovation hub and business incubator powered by the U.S. Embassy and the American Center for Innovation and Research (ACIR). Being part of this prestigious network has allowed WhiteCub to gain valuable insights, foster growth, and expand its reach in the plant-based food sector.

Distribution and Accessibility

WhiteCub is committed to ensuring that its products are accessible to as many people as possible across India. The company has established a self-operated pan-India distribution network, which allows it to efficiently deliver its products to customers in both urban and rural areas. This distribution model not only ensures that consumers can easily find and purchase WhiteCub products, but it also reflects the company’s dedication to making dairy-free alternatives available at scale.

By offering its products through a widespread distribution network, WhiteCub has managed to penetrate local markets and make a meaningful impact in communities across the country. Whether it is in a metropolitan city or a small town, WhiteCub is working to build a sustainable and cruelty-free food ecosystem.

A Vision for the Future: Compassion, Health, and Sustainability

At WhiteCub, the belief is that being dairy-free is about more than just delicious food—it's about compassion, health, and sustainability. By offering a range of dairy-free products, the company is making it easier for people to transition to a plant-based lifestyle, offering them tasty alternatives that don’t compromise on flavor or texture.

Looking ahead, WhiteCub’s vision is to continue to innovate, create new products, and provide consumers with even more dairy-free options. The company also aims to expand its reach globally, bringing its commitment to vegan, healthy, and sustainable food products to international markets.