Basant Icecream Franchise Cost – How to get, Contact, Apply, Fee

The story of BASANT Kulfi is a testament to the journey of innovation, family commitment, and business growth. It began in 1952 when Late Sr. Lal Singh founded BASANT Kulfi with humble beginnings. Armed with a hand cart and a passion for creating delightful frozen treats, he supplied his handmade kulfi to various schools in Ludhiana. His dedication and quality quickly garnered attention, leading to his first significant milestone in 1965: the opening of a rented shop at Field Gunj, outside Kucha No. 5, solely for selling his beloved kulfi.

A Legacy Passed Down

In the early 1970s, Sr. Lal Singh's son, Sr. Rajinder Singh, joined the family business, bringing with him a spirit of innovation. Under his vision, the product range expanded to include a variety of ice creams and kulfis, such as Fruit Ice Cream, Kulfi Gharey Wali, and Milk Badam, which resonated with customers. His innovations, combined with the dedication of the family, allowed the business to thrive. Soon, they purchased their own shop, which became a popular and enduring landmark in Ludhiana.

Modernization and Expansion

The year 1992 marked a turning point for BASANT Kulfi. The family expanded their offerings by opening a modern ice cream parlor at Field Gunj, Kucha No. 9. This parlor wasn’t just a place to enjoy ice cream; it also featured a food joint serving Chinese cuisine, a novel addition that received widespread acclaim in Ludhiana. This diversification played a pivotal role in establishing BASANT Kulfi as a household name.

The Next Generation Steps In

With the entry of Sr. Rajinder Singh’s sons, Charanjit Singh and Kanwal Preet Singh, into the business, BASANT Kulfi experienced significant growth. In 2002, Charanjit Singh took the reins of the ice cream manufacturing division. Under his leadership, an ultra-modern ice cream factory was established in Rajguru Nagar, Ludhiana. Equipped with state-of-the-art machinery imported from Italy, the factory enabled the production of large quantities of ice cream while maintaining exceptional quality.

Regional Impact

This modernized facility allowed BASANT Kulfi to cater to a growing demand, not just in Ludhiana but across Punjab, Rajasthan, Haryana, Himachal Pradesh, and Jammu. The business’s commitment to quality and innovation ensured its position as a leading name in the region’s ice cream industry.

A Story of Perseverance and Vision

What started as a small venture in 1952 has grown into a symbol of quality and tradition in the food industry. The Lal Singh family’s dedication to excellence, coupled with their ability to adapt and innovate, has ensured that BASANT Kulfi remains a cherished brand, offering delicious treats to generations of customers.

Mission

To craft high-quality, innovative, and authentic frozen desserts and food products that bring joy and satisfaction to our customers. We are committed to preserving our rich legacy of traditional flavors while embracing modern techniques, ensuring that every product we offer meets the highest standards of taste, quality, and freshness. Through dedication and innovation, we aim to create memorable experiences and strengthen our reputation as a trusted brand in the food industry.

Vision

To be a leading name in the frozen dessert and food industry, known for our excellence, innovation, and authenticity. We envision expanding our footprint across India and beyond while maintaining our commitment to superior quality, customer satisfaction, and sustainable practices. Our goal is to uphold the values of our family legacy while continuously innovating to meet the evolving tastes and preferences of our customers.