Ice Creams & Yogurt Parlors Twisting scoops Franchise Cost – How to get, Contact, Apply, Fee

Twisting Scoops: A Sweet Journey from Turkey to India and Beyond

In the ever-evolving world of food and beverage, few brands have managed to make a mark as distinctively as Twisting Scoops. As the first Turkish ice cream brand to enter the Indian market, Twisting Scoops brings a unique blend of rich heritage and innovative culinary techniques to a diverse array of consumers. Since its inception in 2015, the brand has rapidly expanded its footprint beyond India to Sri Lanka, Nepal, and most recently Bangladesh. With over 30 stores in more than 20 cities across these countries, Twisting Scoops stands as a testament to the global appeal and adaptability of traditional Turkish ice cream, or dondurma.

The Heritage of Twisting Scoops

Twisting Scoops is not just an ice cream brand; it is a cultural experience encapsulated in a frozen treat. Originating from Turkey, a country renowned for its deep-rooted culinary traditions, Twisting Scoops carries with it a rich heritage of flavor and craftsmanship. The Turkish dondurma, the term for ice cream in Turkey, is distinguished by its unique texture and elasticity, which sets it apart from other types of ice cream.

The traditional methods used in making dondurma have been passed down through generations, preserving the essence of Turkish culinary artistry. Dondurma is known for its chewy texture and resistance to melting, qualities that are achieved through the use of salep, a flour made from the tuber of the wild orchid. Salep gives the ice cream its signature stretchy texture, which is both delightful and unique.

Expansion into New Markets

Since the brand's establishment in 2015, Twisting Scoops has embarked on a journey of global expansion that is as ambitious as it is impressive. The decision to introduce Turkish ice cream to India was a bold move that has proven successful. The Indian market, with its rich diversity and appreciation for unique culinary experiences, embraced Twisting Scoops with enthusiasm. 

Following the success in India, Twisting Scoops expanded into Sri Lanka and Nepal, each time tailoring its offerings to suit local tastes while maintaining the core elements of its traditional Turkish recipe. The recent entry into the Bangladeshi market further underscores the brand’s commitment to bringing its unique ice cream experience to a wider audience.

The brand’s success in these diverse markets highlights its adaptability and the universal appeal of its product. Despite the different cultural and gastronomic preferences in each country, the distinctive characteristics of Twisting Scoops’ dondurma resonate with a broad range of consumers.

The Production Process: A Commitment to Quality

At the heart of Twisting Scoops' success is its unwavering commitment to quality. The production process is a meticulous blend of traditional techniques and modern practices, ensuring that each scoop of ice cream meets the highest standards. 

1. Sourcing fresh ingredients: The journey begins with sourcing fresh cow milk from trusted farms. This milk is the foundation of the ice cream, and its quality directly impacts the final product. The brand places a strong emphasis on using the best raw ingredients, which include natural flavors and additives, to ensure a rich and authentic taste.
2. Pasteurization and Aging: Once the fresh milk arrives, it undergoes pasteurization, a process that involves heating the milk to eliminate any harmful bacteria while preserving its natural flavor. After pasteurization, the mixture is aged, allowing the flavors to develop and the texture to improve.
3. Mixing and Freezing: The aged mixture is then blended with other natural ingredients. This step is crucial as it incorporates the distinctive flavors and the essential salep, which gives dondurma its characteristic stretchiness. The mixture is then frozen under controlled conditions to achieve the perfect texture.
4. Cold Storage and Distribution: After freezing, the ice cream is stored in cold storage warehouses to maintain its quality until it is ready to be transported. The brand’s sophisticated logistics ensure that the ice cream reaches its destination in optimal condition, preserving the freshness and texture that Twisting Scoops is known for.

A Family of Professionals

Twisting Scoops is more than just a brand; it is a family of dedicated professionals who are passionate about delivering an exceptional product. The company’s vision from the outset has been to foster a culture of growth and opportunity. This vision extends to both its franchisees and employees, with a focus on providing development and career growth opportunities.

The company’s internal culture is built on a foundation of collaboration and excellence. Each member of the team, from the production staff to the customer service representatives, plays a crucial role in ensuring that every customer’s experience is memorable. This commitment to quality and service is reflected in the brand’s rapid expansion and positive reception across different markets.

Customer-centric Approach

Twisting Scoops places a strong emphasis on understanding and meeting customer preferences. This customer-centric approach is evident in every aspect of the brand’s operations, from the selection of ingredients to the design of the stores. The company’s stores are designed to provide an inviting and engaging environment, allowing customers to experience the unique characteristics of Turkish dondurma firsthand.

The brand’s ability to blend traditional techniques with contemporary tastes is a testament to its dedication to customer satisfaction. By offering a product that is both authentic and innovative, Twisting Scoops has managed to create a loyal customer base that eagerly anticipates each new flavor and experience.

The Vision for the Future

Looking ahead, Twisting Scoops is poised for continued growth and expansion. The company’s vision is to further solidify its presence in existing markets while exploring new opportunities for expansion. This includes not only opening new stores but also enhancing the brand’s offerings and exploring new flavor profiles.

The commitment to innovation and quality will remain central to the company’s strategy. Twisting Scoops plans to continue leveraging its rich heritage while embracing new trends and technologies to stay at the forefront of the ice cream industry.

In addition to its focus on growth, Twisting Scoops is dedicated to maintaining its core values of quality, authenticity, and customer satisfaction. The company’s approach to business is guided by a desire to provide a unique and enjoyable experience for every customer, ensuring that each visit to a Twisting Scoops store is a delightful and memorable occasion.

Twisting Scoops stands as a remarkable example of how traditional culinary practices can successfully bridge cultures and create new opportunities in the global market. With its roots in Turkish dondurma and a commitment to using natural ingredients and preserving quality, the brand has carved out a unique niche in the ice cream industry.

Since its launch in 2015, Twisting Scoops has expanded from its Turkish origins to make a significant impact in India, Sri Lanka, Nepal, and Bangladesh. The company’s dedication to quality, innovation, and customer satisfaction has been instrumental in its success and will continue to drive its future growth.

As Twisting Scoops continues to grow and evolve, it remains steadfast in its mission to offer a delicious and authentic ice cream experience that transcends borders and delights taste buds around the world.