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Trylo Inner Luxury - the name encapsulates our mission and vision. As a leading brand in the lingerie segment in India, Trylo Intimates has made a significant mark in the industry over the past 25 years. Renowned for our commitment to quality, we have established a niche for ourselves in lingerie manufacturing, firmly standing by our proposition of 'Inner Luxury'.
Founded in 1992, Trylo Intimates began its journey with a vision to provide quality lingerie that caters to the diverse needs of women across the country. Over the years, we have evolved from a small manufacturer into one of the most recognized names in the lingerie business in India. Our commitment to innovation, quality, and customer satisfaction has driven our growth, enabling us to build a robust retail network.
Today, Trylo boasts a strong presence with over 10,000 retailers nationwide. This extensive network reflects not just our growth, but also the trust and loyalty we have earned from both our retailers and customers. Our product offerings are characterized by elegance, comfort, and style, catering to a wide array of preferences and body types.
In 2014, Trylo took a strategic step towards expanding its footprint by launching a franchise model. This initiative was aimed at empowering entrepreneurs who share our passion for quality lingerie and wish to be part of a thriving business. Our franchise model is designed to be both accessible and profitable, ensuring that our franchise partners have the tools and support they need to succeed.
At Trylo, we believe that the success of our franchise partners is synonymous with our own success. This belief drives us to provide unparalleled support and resources to ensure that every franchisee thrives in their business endeavors.
To facilitate this success, we offer a Minimum Guarantee (MG) for the first year of operation. This means that in the event of any operational losses during this period, we commit to compensating our franchise partners. We recognize that starting a new business can be challenging, and we aim to mitigate risks as much as possible. Our goal is to foster a strong partnership where our franchisees can focus on growth without the fear of financial loss.
Our commitment to our franchise partners extends beyond financial assurances. We provide comprehensive training programs that cover various aspects of running a successful lingerie retail business. This includes:
Product Knowledge: Understanding the features and benefits of our diverse product range is crucial. Our training sessions equip franchisees with the necessary information to effectively market and sell our lingerie.
Sales Techniques: We impart proven sales strategies tailored to the lingerie segment. This helps franchise partners enhance their customer interaction skills and maximize sales opportunities.
Visual Merchandising: The way products are displayed significantly impacts sales. We guide our franchise partners in creating attractive displays that resonate with customers and encourage purchases.
Operational Management: Effective management of day-to-day operations is key to running a successful store. We provide insights into inventory management, customer service, and financial oversight.
Marketing Support: Our marketing team works closely with franchisees to develop localized marketing strategies that drive foot traffic and increase brand visibility.
At Trylo, we pride ourselves on offering a diverse and high-quality product range. Our lingerie is designed with attention to detail, ensuring comfort, style, and durability. We focus on:
Diverse Styles: From everyday essentials to luxurious pieces, our collection caters to various preferences and occasions.
Quality Materials: We source high-quality fabrics and materials to create lingerie that not only looks good but also feels great to wear.
Fashion Trends: Our design team stays ahead of fashion trends, ensuring that our products are contemporary and appealing to modern consumers.
As we look ahead, Trylo has set ambitious goals. We plan to successfully open and operate over 100 multi-brand outlets (MBOs) by 2025. This expansion is not merely about increasing numbers; it’s about ensuring the long-term success of our franchise partners. We want each store to thrive, contributing positively to the local economy and fostering community relationships.
We understand that business is about relationships. From our suppliers to our franchise partners, and ultimately to our customers, we believe in building strong, lasting connections. We work collaboratively with our franchisees, encouraging feedback and suggestions to improve our offerings and processes.
Operations Commenced On 1992
Franchise Commenced On 2014
Investment INR 20lakh - 30lakh
Franchise/Brand Fee INR 0000
Royalty/Commission 00 %
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 35 %
Likely pay back period of capital for a Unit Franchise 0-3 Years
Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab
Kerala, Karnataka, Andhra Pradesh, Telangana
- NA -
Gujarat, Rajasthan
- NA -
Chandigarh, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 400 - 600 Sq.ft
Preferred location of unit franchise outlet Ground floor in a prime location in High street/high foot fall/HNI area in the city/town /colony
Franchisee training location Ahmedabad
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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