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The Urban Crust
The Urban Crust – where every bite is more than just food; it’s an expression of passion, creativity, and indulgence. Located in the vibrant heart of Pimpri Chinchwad, we are not just another dessert and waffle destination; we are a place where comfort food meets imagination and where quality ingredients are transformed into unforgettable experiences.
At The Urban Crust, we celebrate the art of food. From the crunch of a golden waffle drizzled with luscious toppings to the juiciness of a freshly grilled patty layered into a gourmet burger, everything we serve carries a promise: flavour that lingers, quality you can trust, and happiness you can taste.
Our Story
The journey of The Urban Crust began with a simple idea: to create a space where people could escape the ordinary and indulge in extraordinary flavours. We noticed a gap — a need for a café-style space that brought together decadent desserts, wholesome savoury options, and innovative fusions under one roof.
So, we rolled up our sleeves, experimented with recipes, blended global inspiration with local cravings, and gave birth to The Urban Crust. Today, it’s not just a café; it’s a community hub for food lovers, a go-to destination for people who believe that food is not just about satisfying hunger but about creating memories.
What We Stand For
At The Urban Crust, our philosophy is simple:Passion in every dish – Each recipe is thoughtfully crafted to deliver not just taste but also joy.Quality above all – We use only the freshest, handpicked ingredients. No shortcuts, no compromises.Innovation at the core – Whether it’s a waffle topped with a twist or a burger loaded with unexpected flavours, we keep reinventing to surprise your taste buds.Creating experiences – More than food, we deliver moments — the laughter over shared desserts, the comfort of a burger after a long day, and the sweetness of celebrating life’s little wins with waffles.
Our Specialities
Our waffles are more than desserts; they’re experiences plated with love. From the timeless charm of Belgian classics to loaded indulgent creations dripping with chocolate, caramel, and fruits, every waffle is made fresh, fluffy, and perfectly crisp.
Some of our customer favourites include:
Nutella Dream – A waffle smothered in Nutella and topped with fresh strawberries The Urban Special – A fusion of chocolate sauce, whipped cream, and crunchy add-ons.Savory Waffles – Because who says waffles can’t be meals? Try our chicken-loaded waffles or cheese-filled delights.
Our burgers are juicy, bold, and unapologetically indulgent. We take pride in crafting handmade patties, pairing them with freshly baked buns, and topping them with sauces that elevate each bite.
From classic chicken and beef patties to veg-loaded options for our vegetarian friends, there’s something for everyone. Pair them with our crispy fries and chilled shakes, and you’ve got the ultimate comfort meal.
We know life is incomplete without desserts. That’s why The Urban Crust offers a wide range of cakes, sundaes, and sweet treats designed to make your heart (and Instagram feed) happy. Whether you’re in the mood for something rich and chocolaty or light and fruity, our desserts are guaranteed to satisfy every sweet tooth.
No meal is complete without the perfect drink. From classic milkshakes and mocktails to refreshing coolers and rich coffees, our beverages complement our food in the most refreshing way.
The Urban Crust Experience
Walking into The Urban Crust isn’t just about ordering food — it’s about entering a space that feels warm, lively, and inviting. The cozy interiors, contemporary vibes, and cheerful energy make us a perfect destination for:Friends catching up over wafflesFamilies bonding over burgersCouples enjoying sweet dessert dateStudents chilling out with shakesWe designed our space to be a reflection of urban life — vibrant, dynamic, and full of flavour. Whether it’s your quick evening snack, a weekend indulgence, or a celebration of life’s milestones, The Urban Crust is the place where memories are made.
Our Commitment to Quality
We believe that good food begins with good ingredients. That’s why we ensure:Fresh produce sourced daily.Juicy patties made from carefully selected meats and vegetarian substitutes.Sauces and toppings prepared in-house for authentic flavoursStrict hygiene and safety practices in line with the highest standards.Every dish goes through a process of love, care, and attention to detail, ensuring that what reaches your plate is nothing short of perfection.
Innovation Meets Tradition
The Urban Crust, we respect traditional flavours but aren’t afraid to get playful. That’s why our menu combines classic comfort food with imaginative twists. Think:Waffles with Indian-inspired toppings Burgers with global seasoning influences.Desserts that are traditional in essence but modern in presentation.We constantly experiment, innovate, and introduce seasonal specials, making sure there’s always something new to discover.
More Than Just Food – A Community
Food has the power to bring people together, and The Urban Crust is proud to be part of the Pimpri Chinchwad community. We’re more than a café; we’re a space where stories are shared, friendships are built, and celebrations find a home.From hosting student hangouts to being part of family celebrations, we aim to be an inclusive space where everyone feels welcome.
Our Vision
Looking ahead, The Urban Crust envisions becoming a recognized brand for desserts, waffles, and comfort food not just in Pimpri Chinchwad but across cities. Our dream is to spread the joy of indulgence while staying true to our values of quality, creativity, and passion.
We want to be known as:
The place with the best waffles in town.The café that serves juicy burgers and fresh patties worth craving for.The brand where food and experiences meet seamlessly.
Our Promise
When you choose The Urban Crust, you don’t just choose food; you chooseAuthenticity – Everything made fresh and with care.Indulgence – Meals that make you smile and desserts that warm your heart.Memories – Because food tastes better when shared.Innovation – New flavours and ideas that keep your experience exciting.
Join Us
At The Urban Crust, we don’t just serve desserts, waffles, or burgers — we serve happiness on a plate. Every flavour is a story, every dish is a passion project, and every customer is part of our journey.Whether you’re here for a quick waffle bite, a hearty burger meal, or just a sweet indulgence, we promise to make it an experience worth remembering.So, the next time you think of food that blends quality, creativity, and indulgence, think of The Urban Crust — because here, every bite tells a story.
Operations Commenced On 2023
Franchise Commenced On 2025
Investment INR 30lakh - 50lakh
Franchise/Brand Fee INR 250000
Royalty/Commission 00 %
Exclusive territorial rights to a unit franchisee Yes
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 30 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Other investment requirements NO
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu, Ladakh
Type of property required for this franchise opportunity Commercial
Floor area requirement 400 - 500 Sq.ft
Preferred location of unit franchise outlet tier 2 cities
Detailed operating manuals for franchisees Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
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