A Culinary Adventure in South-East Asia:
The foundation of Noodle Box lies in a remarkable culinary journey. 26 years ago, two adventurous Australians embarked on a trip to South-East Asia. Immersed in the vibrant atmosphere of bustling hawker markets, they were captivated by the diverse array of flavors and authentic cuisines. This enriching experience ignited their passion for Asian flavors and inspired them to bring these culinary treasures back to Australia.
From Inspiration to Reality: The Birth of Noodle Box
Armed with a newfound appreciation for Asian cuisine and a wok in hand, the two Aussies returned home and embarked on their culinary venture. The first Noodle Box restaurant opened its doors on the iconic Chapel St in Melbourne, Victoria, marking the beginning of a successful journey.
More Than Just Noodles: A Multi-Brand Experience
Noodle Box (Concept 8) has evolved beyond a single-brand concept. Today, it stands as Australia's leading multi-brand Asian quick-service restaurant. Under the Noodle Box umbrella, diners can also savor the delights of Double Dragon Dumplings, Supreme Leader Korean Krispy Chicken, and for plant-based enthusiasts, Nature's Wok. This expansion has allowed Noodle Box to cater to a wider range of tastes and preferences.
A Mission to Inspire Nostalgia:
Noodle Box's mission is to transport diners back to the vibrant atmosphere of South-East Asian hawker markets. They strive to deliver authentic dishes that are bursting with intense flavors, fresh crunch, fiery heat, and the unmistakable wok-char that characterizes authentic Asian cuisine. This commitment to authenticity and flavor has solidified Noodle Box's position as Australia's most beloved noodle brand.
A Growing Legacy:
With over 90 restaurants across Australia, Noodle Box has established a strong presence in the Australian food landscape. Their continued growth and success are a testament to their unwavering commitment to delivering high-quality, authentic Asian cuisine and providing a memorable dining experience.
Operations Commenced On 1998
Franchise Commenced On 1998
Investment INR 50lakh - 1 Cr.
Franchise/Brand Fee INR 5000000
Royalty/Commission 6 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 64 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 300 - 800 Sq.ft
Preferred location of unit franchise outlet High street, Malls
Detailed operating manuals for franchisees Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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