Segafredo Zanetti (Massimo Zanetti Beverage Group) Franchise Cost – How to get, Contact, Apply, Fee |
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About Us
Segafredo Caffè is positioned as a globally recognized Italian coffee brand with a heritage dating back to 1973. The brochure describes it as a modern interpretation of traditional Italian café culture, combining authentic Italian coffee with a contemporary café experience. It claims 53 years of legacy, presence in 100+ countries, and 450+ stores worldwide.
Coffee & Sustainability
Segafredo highlights an integrated coffee journey—from coffee cultivation and sourcing to roasting, packaging and distribution. It also emphasizes environmentally sustainable practices covering production, resources and packaging.
Franchise Opportunity
The brand presents its franchise concept as a scalable opportunity for entrepreneurs looking to bring an established Italian coffee experience to their market. The brochure highlights:
Three Franchise Formats
Segafredo offers three formats designed for different locations and investment levels:
|
Format |
Approx. Area |
Total Investment |
Franchise Fee |
Royalty |
Indicative IRR |
Payback |
|
Corporate Kiosk |
300 sq. ft. |
INR 30 Lakhs |
INR 8 Lakhs |
7% |
70% |
18 months |
|
Café |
1,000 sq. ft. |
INR 65 Lakhs |
INR 12 Lakhs |
7% |
70% |
17 months |
|
Signature Café |
1,500 sq. ft. |
INR 1 Crore |
INR 12 Lakhs |
7% |
52% |
23 months |
The brochure states a 5+5 year contract period for all three formats. It also notes that investments are indicative and subject to applicable taxes/conditions.
Target Locations
The concepts are designed to work across multiple environments, including:
Product Portfolio
The menu combines traditional Italian coffee with a broader café and food offering.
Coffee & Beverages
Food
Franchise Support
Segafredo proposes comprehensive support covering:
Area Franchise Rights
The brochure also offers area franchise rights for key Indian markets. The listed clusters include Delhi NCR & Mumbai, Hyderabad & Bangalore, Chennai, Gujarat, Kolkata, Pune, Uttarakhand, Uttar Pradesh, AP & Telangana, Rajasthan, Haryana, Chhattisgarh & MP, Himachal Pradesh, Jammu & Kashmir, Kerala, Tamil Nadu & Puducherry, Maharashtra, Bihar, Orissa, Jharkhand, North East States and the rest of Karnataka & Goa.
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Operations Commenced On 1973
Franchise Commenced On 1988
Investment INR 30lakh - 50lakh
Franchise/Brand Fee INR 800000
Royalty/Commission 7 %
Exclusive territorial rights to a unit franchisee Yes
Likely pay back period of capital for a Unit Franchise 2-3 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu, Ladakh
Type of property required for this franchise opportunity Commercial
Floor area requirement 300 - 1500 Sq.ft
Preferred location of unit franchise outlet High street, Malls, Airport, metro stations
Detailed operating manuals for franchisees Yes
Franchisee training location FRANCHISE LOCATION
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 10 Years
Is the term renewable? Yes
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