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Popees Baby Care is a renowned baby fashion brand that has carved a strong niche in the market since its inception. Founded in 2005, the brand celebrated its first birthday with a remarkable journey that has seen it grow into one of the most preferred names in baby clothing. The brand was born and brought up in Malappuram district, Kerala, South India, a region known for its rich cultural heritage and vibrant traditions, which likely played a role in shaping the values and aesthetics of the brand.
The visionary behind Popees is Shaju Thomas, a man recognized for his sharp business acumen and innovative ideas. Shaju's deep understanding of the market and his relentless efforts to focus on the comfort and well-being of babies helped Popees become a household name. Under his leadership, Popees evolved from a small brand into one of the most sought-after names in baby fashion across India.
Popees specializes in a wide range of baby clothing designed for children from one year to six years of age. The brand's collection includes a variety of baby clothes that are not only stylish but also emphasize comfort and hygiene. The fabrics used are gentle on a baby’s delicate skin, making them an ideal choice for parents who are particular about their children's comfort. The brand also focuses on creating affordable yet high-quality clothing, ensuring that parents don’t have to compromise on either comfort or cost.
One of the key reasons Popees has gained popularity is its commitment to providing value to parents. Mothers, in particular, prefer Popees because it offers a combination of comfort, hygiene, and affordability. Popees is recognized for its soft, breathable fabrics that ensure babies stay comfortable throughout the day, while the designs maintain a playful and fashionable aesthetic. Parents often praise the brand for its durable and practical clothing that stands up to the daily wear and tear typical of active young children.
With its thoughtful approach to baby wear, Popees has gained the trust of parents and solidified its position as a go-to brand for children's clothing. It continues to lead the industry by offering high-quality, stylish, and affordable clothing for the next generation, and is now a prominent name in the Indian baby care industry.
Popees Baby Care has successfully expanded its reach through franchising, allowing the brand to extend its presence beyond Kerala and into other regions. The franchise model has been a key factor in Popees' rapid growth, enabling the brand to tap into new markets while maintaining the consistency and quality that has made it a household name.
Popees Franchise Opportunity
Operations Commenced On 2003
Franchise Commenced On 2020
Investment INR 50lakh - 1 Cr.
Franchise/Brand Fee INR 500000
City Wise
Investment INR 50lakh - 1 Cr.
Exclusive territorial rights to a unit franchisee Yes
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 50 %
Likely pay back period of capital for a Unit Franchise 1-3 Years
- NA -
Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, Telangana
- NA -
Goa
- NA -
- NA -
Type of property required for this franchise opportunity Commercial
Floor area requirement 1000 - 2000 Sq.ft
Preferred location of unit franchise outlet PAN INDIA
Detailed operating manuals for franchisees Yes
Franchisee training location Head office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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