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Popees Baby Care has expanded its international footprint with the launch of its first exclusive brand outlet in the United Arab Emirates. The company inaugurated its 91st retail store at Dalma Mall in Abu Dhabi, marking its entry into the Middle East market.
Situated within one of Abu Dhabi’s key retail hubs, the Dalma Mall store offers a wide assortment of baby clothing for children up to six years old, along with a range of essential baby care products including baby oil, soap, wipes, fabric wash, shampoo, body wash, lotions, and towels.
Shaju Thomas, Chairman and Managing Director of Popees Group said, “This new store at Dalma Mall not only reflects our dedication to providing comprehensive range of baby clothing and essential products but also strengthens our connection with the local community. The support and trust from our customers drives us to expand and innovate. We are confident that our presence in Dalma Mall will not only enhance the local retail landscape but also become a favourite destination for families looking for trusted products for their little ones.”
As part of its broader retail expansion strategy, Popees is targeting a total of 118 store locations across the Middle East and India by the end of FY26. In India, the company’s focus remains on expanding in Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, and major metropolitan areas.
The brand’s entry into the UAE comes amid increasing demand for specialized baby care products and signals its intent to strengthen its presence in international markets through physical retail formats.
