Ice Creams & Yogurt Parlors Jurassic Frozen Fossil India Pvt. Ltd. Franchise Cost – How to get, Contact, Apply, Fee

About Us

• Identity: Poodyno is a playful, experiential dessert brand that combines premium ice cream with prehistoric charm.
• USP: The brand's standout feature is its handcrafted dinosaur-shaped waffle cones, which create "Instagram-worthy spectacles."
• Vision: To blend premium indulgence with playful experiences, crafting exceptional handcrafted desserts and fostering memorable connections.
• Mission: To become India's ultimate ice cream destination, driven by excellence, exclusivity, and sweet innovations.
• Founder: Saurabh Mehdiratta, a Delhi-based serial entrepreneur with 15 years of experience in retail branding (founder of Ozeca, a visual merchandising agency with

Core Values

• T-Reclusive Treats: Unique dinosaur-shaped waffle cones not found elsewhere in India.
• Perfection in Every Scoop: Dedication to using the finest ingredients for a premium product.
• Dynamic Charm: A brand personality centered on playfulness, whimsy, and excitement.
• Engagement at Heart: Interactive content and experiences to build customer belonging.

Products & Outlets

• Product Range: Dino cones (the signature item), ice creams, cotton candy burritos, shakes, coolers, and waffle cones.
• Outlet Formats:
• Carts: Mobile units for high-footfall areas.
• Kiosks: Compact, hyperlocal formats.
• Full-Scale Outlets (EBOs): Immersive, theme-based retail experiences featuring animatronic dinosaurs and distinctive interior design (e.g., jungle themes, pink cloud ceilings).

Market Opportunity

• Market Growth: The Indian Dessert Retail market is projected to expand significantly, with a +9.12% CAGR from 2025 to 2032.
• Expansion Strategy: Focus on Tier 2 and Tier 3 cities, which offer untapped white space, rising aspirational spending, lower rentals, and minimal organized competition.
• Customer Dynamics: Rising incomes and social media-driven discovery have turned desserts into frequent, experience-led purchases where customers pay a premium for visually striking products.

Brand Positioning & Target Audience

• Positioning: Poodyno aims to sit at the intersection of High-End Product Quality and Mid-Range Pricing, making premium desserts accessible compared to market leaders.
• Target Demographic: The brand targets the Upper Middle Class and Mass Market segments (as depicted in the provided market pyramid), focusing on customers seeking experiential indulgence.

Franchise Obligations

• Franchisee Responsibilities: Location identification, setup investment, inventory management, day-to-day operations, staff hiring, and adherence to brand policies.
• Franchisor Support: Site feasibility, fit-out parameters, staff training, marketing materials, central marketing campaigns, CRM technology, and onboarding online delivery partners (Swiggy, Zomato).