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Playmax Interactive – Building India’s Next-Gen Gaming Experience
Playmax Interactive, established in 2013, is a purpose-driven company focused exclusively on the gaming vertical. With a clear vision to create immersive experiences for the modern gamer, Playmax aims to set up a chain of cutting-edge gaming lounges, retail zones, and gaming event platforms across India. Backed by 15+ years of in-depth industry experience in the Indian and Southeast Asian gaming markets, Playmax is positioned to be a key player in India’s growing digital entertainment sector.
The first of Playmax’s gaming lounges and retail hubs was launched in Srinagar Colony, Hyderabad, setting a benchmark for future locations. These spaces are designed to serve as both competitive gaming environments and social hangouts, making them the perfect blend of gaming, community, and retail.
Strategic Product Portfolio & Distribution Network
Playmax is currently a distributor for Sony, offering a wide array of in-demand tech and entertainment products, including:
In addition to Sony, Playmax distributes ASUS gaming monitors and peripherals, Dragonwar (under Redwood), and the trendy lifestyle and audio brand Imagine (boAt). This well-rounded product lineup appeals directly to India’s youth demographic, helping to seamlessly integrate gaming and tech into their lifestyle.
Further expanding reach, Playmax maintains a robust online presence through partnerships with Flipkart and Amazon, ensuring product accessibility across all corners of the country.
Legacy of Innovation – The Diginet Era
Before launching Playmax, the founder built one of India’s most iconic gaming brands – Diginet Gaming. Diginet was widely recognized as India’s most successful private gaming café, operating multiple locations across Hyderabad and collaborating with Xtreme Sports Bar to expand the gaming-lifestyle concept.
Diginet hosted landmark international tournaments such as:
It was also India’s first gaming café to be officially associated with iGames, NVIDIA, and Intel gaming initiatives. Despite India’s early-stage gaming culture at the time, Diginet became a pioneer and a role model for other gaming ventures, introducing international standards in gaming infrastructure, customer engagement, and competitive play.
Diginet also consulted and managed family entertainment zones and gaming lounges for other brands pan-India, offering strategic insight into the unique needs of gaming customers across various demographics.
Franchise Opportunity – Partner with Industry Experts
With Playmax Interactive, the vision is clear: to scale gaming culture across India through a powerful franchise model that benefits from our extensive industry know-how.
Franchise partners gain:
Our franchisees won’t just be selling products or offering gaming time—they’ll be creating immersive spaces where gaming communities thrive.
The Future Is Playmax
India’s gaming ecosystem is evolving rapidly, and Playmax Interactive is ready to lead the next phase of growth. With our strong foundation, industry ties, and passion for gaming, we invite like-minded entrepreneurs to join hands in expanding this vision.
Operations Commenced On 2013
Franchise Commenced On 2015
Investment INR 20lakh - 30lakh
Franchise/Brand Fee INR 300000
Royalty/Commission 10 %
City Wise
Investment INR 20lakh - 30lakh
Unit/Brand Fee INR 300000
Master/Brand Fee INR 300000
Royalty/Commission 10 %
Anticipated percentage return on investment 20 %
Likely pay back period of capital for a Unit Franchise 3-5 Months
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Floor area requirement 1000 - 6000 Sq.ft
Preferred location of unit franchise outlet Nearby colleges and areas with youth.
Franchisee training location At our main location at Hyderabad
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
How long is the franchise term for? 6 Years
Is the term renewable? Yes
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