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New Fangled: Transforming the Mini Theatre Experience in India
Since its inception in 2019, New Fangled has rapidly emerged as the fastest-growing and most innovative module of mini theatres in India. This groundbreaking concept has been widely accepted and lauded in the market for its refreshing approach to cinema, combining comfort, affordability, and an exceptional cinematic experience. New Fangled has redefined what it means to enjoy a movie outing, setting new standards in the industry with its unique offerings.
New Fangled operates under the concept of mini theatres, a modern twist on traditional cinema experiences. Unlike large multiplexes with vast auditoriums and hundreds of seats, mini theatres focus on creating a more intimate and personalized environment. This approach enhances the overall viewing experience, providing patrons with a cozy, exclusive setting that prioritizes comfort and quality.
1. Intimate and Personalized Setting
One of the core aspects of mini theatres is their intimate setting. New Fangled theatres are designed to accommodate a smaller number of seats compared to conventional cinemas. Typically, these theatres feature between 50 to 150 seats, creating a more personal and engaging experience for each viewer. The reduced scale of the theatre allows for a more immersive viewing environment, where every seat offers a great view of the screen and a sense of exclusivity.
The seating arrangements in New Fangled theatres are carefully designed to maximize comfort. Plush, ergonomic seats with ample legroom ensure that patrons can enjoy the film without discomfort. The layout of the seats is also thoughtfully arranged to minimize obstructions and enhance sightlines, contributing to an optimal viewing experience.
2. Superior Acoustic and Visual Quality
New Fangled theatres prioritize high-quality audio and visual components to elevate the cinematic experience. The theatres are equipped with advanced sound systems and projection technology that deliver crystal-clear audio and vibrant visuals. This focus on technical excellence ensures that viewers can fully appreciate the nuances of the film's sound design and imagery.
The smaller size of the theatre also contributes to a more immersive experience. With fewer seats and a more compact space, the sound is less likely to dissipate, resulting in a richer audio experience. Additionally, the intimate setting allows for better sightlines, ensuring that every seat offers a prime view of the screen.
New Fangled distinguishes itself through a steadfast commitment to providing the most comfortable cinema experience. This dedication is reflected in several key areas of theatre operations.
1. Luxurious Seating and Ambiance
The theatres are designed with luxurious seating options to enhance comfort. Features such as reclining chairs, ergonomic designs, and high-quality materials ensure that patrons can relax and enjoy the film in maximum comfort. The theatres are also maintained to the highest standards of cleanliness, with regular sanitation practices to provide a pleasant and hygienic environment.
The overall ambiance of New Fangled theatres is crafted to create a relaxing and enjoyable atmosphere. From the moment patrons enter the theatre, they are greeted with a warm and inviting environment. The design elements, including lighting and décor, are carefully chosen to enhance the overall experience and make each visit memorable.
2. Convenient Location and Accessibility
Understanding the importance of accessibility, New Fangled strategically selects locations that are convenient for its audience. The theatres are situated in easily accessible areas with good connectivity, ensuring that patrons can reach them without hassle. Ample parking facilities and proximity to public transportation options further enhance convenience.
The focus on accessibility extends to the theatre’s services and amenities. New Fangled strives to ensure that patrons with disabilities or special needs have a comfortable and enjoyable experience. This includes providing accessible seating options and other accommodations to ensure that everyone can enjoy the cinema experience.
New Fangled has made affordability a cornerstone of its business model, ensuring that high-quality cinema experiences are accessible to a wide audience. The company’s pricing strategy and special offers reflect its commitment to providing value for money.
1. Value-Driven Pricing
The pricing structure of New Fangled theatres is designed to offer exceptional value. By keeping ticket prices affordable, the company makes it possible for more people to enjoy a premium cinema experience without financial strain. This approach aligns with New Fangled’s mission to make quality entertainment accessible to all.
The value-driven pricing also includes competitive rates for refreshments and other amenities. New Fangled aims to provide a complete cinema experience at a cost-effective price, ensuring that patrons receive excellent value for their expenditure.
2. Special Promotions and Loyalty Programs
To further enhance the appeal of its theatres, New Fangled regularly offers special promotions and discounts. These may include reduced ticket prices during off-peak times, seasonal promotions, and bundled offers. Such promotions not only attract new customers but also reward loyal patrons.
Loyalty programs are another key aspect of New Fangled’s approach. These programs offer rewards and incentives for repeat visits, encouraging customers to return and experience the theatre’s offerings on a regular basis. The loyalty programs are designed to provide added value and strengthen the relationship between New Fangled and its audience.
1. Personalized Customer Service
Customer service is a priority at New Fangled. The company is dedicated to providing a personalized experience for each patron, from the moment they purchase their tickets to the end of their visit. Staff members are trained to offer attentive and friendly service, ensuring that every aspect of the cinema experience is enjoyable.
The company’s commitment to customer service extends to addressing any concerns or feedback from patrons. New Fangled actively seeks to improve its services based on customer input, ensuring that the theatre experience continuously evolves to meet audience expectations.
2. Curated Film Selection
New Fangled takes pride in its curated film selection, which includes a diverse range of movies to cater to various tastes and preferences. The selection includes the latest blockbuster hits, critically acclaimed films, and independent releases. By offering a well-rounded lineup, New Fangled ensures that there is always something for everyone.
The company’s approach to film programming is designed to enhance the overall cinematic experience. By carefully selecting films that resonate with its audience, New Fangled creates a dynamic and engaging environment that keeps patrons coming back for more.
3. Community Engagement and Special Events
New Fangled is also committed to fostering community engagement through its theatres. The company regularly hosts special events such as film festivals, premieres, and themed movie nights. These events not only provide additional entertainment options but also create opportunities for social interaction and cultural enrichment.
Community engagement is an integral part of New Fangled’s mission. By hosting events that bring people together, the company contributes to the cultural fabric of the local community and enhances the overall cinema experience.
1. Commitment to Sustainability
New Fangled is dedicated to sustainability and environmental responsibility. The company is actively exploring ways to reduce its environmental impact, including implementing energy-efficient technologies and minimizing waste. Sustainability practices are integrated into the company’s operations to ensure that its growth aligns with environmental stewardship.
2. Vision for Growth and Innovation
Looking ahead, New Fangled is focused on expanding its presence and continuing to innovate within the mini theatre sector. This includes exploring new locations, enhancing technology, and refining its offerings to meet the evolving needs of its audience. The company’s vision is to continue leading the way in providing exceptional cinema experiences while maintaining its commitment to comfort, affordability, and quality.
Operations Commenced On 2019
Franchise Commenced On 2022
Investment INR 1 Cr. - 2 Cr
Franchise/Brand Fee INR 2500000
Royalty/Commission 30 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 50 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Other investment requirements 00
- NA -
- NA -
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Gujarat, Rajasthan, Maharashtra, Goa
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Type of property required for this franchise opportunity Commercial
Floor area requirement 5000 - 5000 Sq.ft
Preferred location of unit franchise outlet PAN India
Detailed operating manuals for franchisees Yes
Franchisee training location Corporate office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
Disclaimer: Franchise India is an integrated franchise solution company since 1999, and an absolute authority on franchising and licensing. FIHL (www.franchiseindia.com) and the site sponsors accept no liability for the accuracy of any information contained on this site or on other linked sites. We recommend you take advice from a lawyer, accountant and franchise consultant experienced in franchising before you commit yourself. It is user’s responsibility to satisfy yourself as to the accuracy and reliability of the information supplied. Please read the terms & conditions on Franchise India.
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