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New Age Diamonds: Where Innovation Meets Ethics and Beauty
Every diamond tells a story—a tale of time, pressure, and transformation. But at New Age Diamonds, we’re redefining that story. Ours is a tale not of mines and deep earth extractions, but of precision, sustainability, and ethical luxury. In a world where 90% of the diamonds are cut and polished in India, we are proud to stand at the forefront of a new era in diamond jewellery—one that brings together technology and tradition, beauty and responsibility, and luxury and accessibility. At New Age Diamonds, we don’t just sell jewellery; we deliver a vision of the future—lab-grown, consciously crafted, and designed for those who expect more from their sparkle.
A Revolutionary Concept: Diamonds for the New Generation
The modern consumer is intelligent, conscious, and values authenticity. Gone are the days when diamonds were defined solely by their rarity or the depth from which they were mined. Today’s discerning buyers are asking different questions New Age Diamonds answers these questions with confidence. Our lab-grown diamonds are real diamonds, created using advanced Chemical Vapor Deposition (CVD) technology, delivering the same physical, chemical, and optical characteristics as their mined counterparts. Unlike traditional diamonds, our diamonds are Ethically produced: No human exploitation or environmental harm. Sustainably sourced: Minimal environmental footprint. Affordably luxurious: High-end sparkle at more accessible prices. In doing so, we offer not just jewellery, but a conscious choice for a better world.
Our Mission: Redefining Luxury with Responsibility
To offer lab-created diamond jewellery of unparalleled quality at the best prices in the market, combining modern innovation with timeless beauty. Our mission is rooted in the belief that luxury should not come at a cost to the planet or its people. We aim to make lab-grown diamonds the preferred choice for those who value transparency, ethics, and exceptional quality. Every piece of jewellery we craft reflects this mission: pure, radiant, and responsible. From engagement rings that symbolize eternal love to everyday fine jewellery that celebrates individual style, our creations are as meaningful as they are beautiful.
Our Vision: A Sparkling Future Without Compromise
To be the global leader in lab-grown diamond jewellery by blending traditional craftsmanship with cutting-edge technology, setting new standards for sustainability, ethics, and excellence in design. At New Age Diamonds, we are not just part of a growing trend—we are leading a movement. A movement that believes diamonds should Tell stories of innovation, not exploitation Shine with brilliance and integrity Be loved for their beauty and their backstory We envision a world where every consumer has access to affordable, high-quality diamonds without compromise. We are here to make conscious luxury the new normal.
Lab-Grown, Real Brilliance
Our diamonds are grown using CVD technology, replicating the natural process of diamond formation under laboratory conditions. The result? Diamonds that are Unlike simulants like cubic zirconia or moissanite, our diamonds are 100% real—only they are created in months, not millennia.
Unmatched Craftsmanship
We pair cutting-edge diamond science with India’s rich legacy of jewellery craftsmanship. Our expert karigars (craftsmen) bring generations of skill to the table, ensuring that each piece is not just flawless, but also artistically profound. From high-polishing to bezel-setting, from hand-engraving to micro-pavé, we leave no stone unturned (literally and figuratively) in delivering a final product that exceeds expectations.
Customization at Its Best
At New Age Diamonds, we believe every customer is unique—and their jewellery should be too. Whether you want to Select from thousands of existing designs Modify an existing piece to suit your preferences Create a bespoke, one-of-a-kind design from scratch our team is equipped to bring your vision to life. You dream it, we design it.
Super-Cut Rough CVD Diamonds
We only work with premium rough diamonds, choosing the highest quality super-cut CVD stones. Our diamonds are then masterfully cut to maximize fire, brilliance, and sparkle. This ensures that every diamond from New Age is more than just beautiful—it is breathtaking.
Technology Meets Transparency
Our customers deserve to know where their diamonds come from and how they are made. That’s why we provide Detailed certifications from IGI and SGL Clarity grading reports with each purchase Information about the growth process and carbon footprint of your diamond We believe in empowering our customers with knowledge—because informed choices lead to better futures.
Global Standards, Indian Heart
India is the world’s largest cutting and polishing hub for diamonds—and at New Age Diamonds, we honor this heritage by combining The precision of international grading standards The warmth and artistry of Indian design From our workshops in Surat and Mumbai to our design studios and online stores, we maintain a blend of excellence, elegance, and efficiency.
A Brand with a Purpose
New Age Diamonds isn't just a brand—it's a movement. We believe in Educating the public about lab-grown diamonds Debunking myths around diamond value and creation Building a community of responsible luxury lovers We collaborate with influencers, sustainability advocates, and designers to spread awareness and make ethical jewellery mainstream.
Looking Forward: Our Vision for Tomorrow
As we continue to grow, we are focused on Expanding our retail presence in India and globally Launching a flagship experiential store with design studios Introducing AI-powered customization tools Supporting local karigar communities through employment and skill-building In the next five years, we aim to become India’s leading lab-grown diamond brand, recognized not just for our products but for our principles.
A New Era, A New You
New Age Diamonds is more than a jewellery brand—it’s a redefinition of luxury for the modern world. Every piece we craft is So whether you’re celebrating an engagement, a milestone, or simply yourself—choose New Age Diamonds. Because the future of diamonds isn’t underground. It’s in innovation, ethics, and you.
Operations Commenced On 2023
Franchise Commenced On 2025
Investment INR 2 Cr. - 5 Cr
Franchise/Brand Fee INR 500000
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu, Ladakh
Type of property required for this franchise opportunity Commercial
Floor area requirement 300 - 500 Sq.ft
Franchisee training location Head Office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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