House of Rings (Auracious jewels private limited) positions itself as India's first brand specializing exclusively in rings, offering high-quality IGI-certified and hallmarked products with a customer-friendly buyback policy.
Vision
Aims to transform the ring-shopping experience and open 100 stores in three years, focusing on quality, authenticity, and affordability.
Brand Journey
Overview of the brand’s evolution and the growth of Delhi Diamonds, which includes wholesale, retail, and manufacturing operations, culminating in House of Rings.
Founder Profile
Founder Sumit Garg’s background in the jewelry industry, including awards, industry leadership roles, and experience in wholesale, retail, and diamond grading.
Market Overview
Insights into the Indian jewelry market, projected growth, and trends in consumer preference, with an emphasis on the demand for organized and branded jewelry.
Growth Drivers
Highlights factors such as rising middle-class income, increasing women in the workforce, and a shift toward branded jewelry, contributing to growth in the jewelry market.
Market Positioning
Positioned as an affordable, fashion-oriented brand with a unique proposition, offering designs at half the price of national brands.
Franchise Model
Franchise model details, including the franchise-owned, franchise-operated (FOFO) model, financial requirements, and return on investment projections.
Ideal Partner Profile
Describes the ideal franchise partners, including women, young entrepreneurs, and investors with an interest in jewelry and sufficient capital.
Rollout Plan
Outlines a phased expansion plan for establishing stores across Delhi NCR, Uttar Pradesh, Punjab, and other regions.
Support Functions
Lists the support House of Rings provides to franchisees, including site selection, branding, staff training, marketing, CRM, and ongoing inventory management.
Additional Franchise Benefits
Highlights pre-opening and post-opening support like digital marketing, celebrity endorsements, and customer service, aiming to make franchise ownership accessible to those without prior jewelry experience.
Operations Commenced On 2008
Franchise Commenced On 2024
Investment INR 2lakh - 5lakh
Franchise/Brand Fee INR 1100000
Royalty/Commission 00 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 20 %
Likely pay back period of capital for a Unit Franchise 4-5 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
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Type of property required for this franchise opportunity Commercial
Floor area requirement 300 - 500 Sq.ft
Preferred location of unit franchise outlet High street, Malls
Detailed operating manuals for franchisees Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 9 Years
Is the term renewable? Yes
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