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Mor N Rich: Where Every Scoop Tells a Story
In a world that’s constantly chasing the next big thing, there’s one simple joy that has remained timeless: the joy of ice cream. Whether it’s the laughter of children on a summer afternoon, the quiet indulgence of a late-night dessert, or a moment of celebration, ice cream has the power to bring people together and make them smile. Mor N Rich taps into this universal love of frozen delights, blending innovation and tradition to create ice cream that’s more than just a dessert — it’s an experience.
From the creamy goodness of our handcrafted kulfis to the vibrant bursts of flavor in every scoop of our premium ice cream, Mor N Rich is a brand that captures the heart and tastebuds of India. Every product is a labor of love — crafted with precision, perfected over time, and served with care.
Our Philosophy: Blending Innovation & Tradition
At Mor N Rich, we believe great ice cream isn’t just made — it’s curated. It begins with sourcing the finest ingredients, using time-tested recipes passed down through generations, and infusing them with modern techniques to elevate flavor, texture, and indulgence.
We take pride in being a brand that respects heritage while embracing innovation. Our kulfis, for instance, are inspired by the traditional hand-churned methods of Indian street vendors, but enhanced with state-of-the-art processing to ensure consistency, safety, and purity. On the other hand, our modern ice creams are crafted using cutting-edge flavor science to deliver new and exciting combinations that surprise and delight.
Crafted with Care: The Mor N Rich Way
Creating the perfect ice cream isn’t just about mixing ingredients — it’s about understanding emotions. Every bite is meant to evoke a memory, spark a smile, or create a new moment of joy.
Here's how we ensure every scoop lives up to our promise:
Product Categories
We offer a diverse product range that caters to every kind of ice cream lover — from the traditionalist to the adventurous foodie.
Kulfis – A Taste of Heritage
Our Mor N Rich Kulfis are the heart of our traditional offerings. Rich, creamy, and dense — just like they were meant to be. Popular flavors include:
Seasonal Specials
Limited-time offerings based on festivals, seasons, and regional specialties:
Vision: Spreading Happiness, One Scoop at a Time
“We strive to be a powerhouse of happiness by making premium ice cream accessible to all.”
Our vision goes beyond just making and selling ice cream. Mor N Rich aspires to become a symbol of joy and unity in every home, street, and city across India. We believe happiness should not be a luxury — it should be shared and savored, by everyone.
Whether it’s a wedding, a birthday party, a casual hangout, or simply a treat after a long day, Mor N Rich wants to be a part of those joyful moments, enhancing them with a sweet, rich touch.
Mission: Empowerment Through Enjoyment
Our mission is built around two core pillars: bringing smiles through ice cream, and creating opportunities through business.
Ice cream should be a daily delight, not just a special treat. That’s why we’re committed to pricing our products affordably, without compromising on quality. Our products are available in multiple size options — from affordable single scoops to premium family tubs.
We cater to By placing our products at the heart of communities, we ensure that everyone, everywhere, can enjoy a little happiness — one scoop at a time.
Business for All
One of the most unique aspects of Mor N Rich is our entrepreneurial model. We believe ice cream is more than a product — it’s a pathway to prosperity.
We offer low-investment, high-reward business opportunities for individuals who want to start their own ventures We provide everything a budding entrepreneur needs — from branding and product supply to freezer equipment, training, and promotional material. By empowering thousands of people to be their own boss, we not only help them achieve financial freedom, but we also contribute to the economic upliftment of communities and the progress of the nation.
Nationwide Presence: Making India Happier
From bustling metros to small towns, from college campuses to temple fairs — Mor N Rich is on a mission to spread delight far and wide. With an ever-expanding distribution network and logistics support system, we are rapidly growing our footprint across India. Our goal is simple: Wherever there are people, there should be Mor N Rich ice cream. We have built strong supply chain and cold storage capabilities, enabling us to serve Through our national expansion plan, we are creating jobs, opening new markets, and most importantly — making more people smile.
A Brand with a Heart
At Mor N Rich, we believe a successful brand is not just one that sells — it’s one that gives back.
We’re actively involved in:
We envision a future where business, community, and sustainability go hand in hand.
Innovation on the Menu
We never stop experimenting. Our R&D team constantly works on developing:
By staying ahead of trends while respecting tradition, we remain fresh, relevant, and exciting to our customers.
Customer Experience: Every Bite, Every Smile
We cherish the bond we share with our customers. At Mor N Rich, customer delight is not just a goal — it’s a culture.
Our promise: Every bite you take is made with love, just for you.
More Than Ice Cream, It’s Mor N Rich
At its core, Mor N Rich is about more than just frozen desserts. It’s about moments, memories, and meaning. It’s about giving everyone — from a child in a village to a college student in a city — a reason to smile.
By blending innovation with tradition, flavor with feeling, and business with purpose, Mor N Rich stands tall as a brand that is changing lives one scoop at a time.
So, whether you’re a customer savoring your favorite kulfi, or an entrepreneur starting your journey with a Mor N Rich cart, know this: You’re not just indulging in ice cream — you’re tasting joy, success, and a future full of possibilities
Operations Commenced On 1998
Franchise Commenced On 2020
Investment INR 50lakh - 1 Cr.
Franchise/Brand Fee INR 600000
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
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Gujarat
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Type of property required for this franchise opportunity Commercial
Floor area requirement 1500 - 1600 Sq.ft
Franchisee training location Head Office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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